Markiting Assignment Example | Topics and Well Written Essays - 1250 words

Markiting - Assignment Example This is where the reader learns, what he has already anticipated from the title. The body should fully justify the topic, and this article’s body does just the same. This piece truly gives its readers, what it promises in the title. The reader gets to know the about the ‘failed bid’ of ‘Sharon Angel’ in the first paragraph. Each paragraph contains a strong topic sentence, which connects it with the last paragraph and smoothes way for the next one. The very first line of the article; ‘Is a vote worth $97?’ invites the reader to find out, what is the story behind it. This article also uses strong action verbs where appropriate, to move the audience along with the flow. This article, although written in past tense, provides an interesting account of the mid-term elections, and keeps the audience hang on to every word. This piece of writing also has an element of honesty. The writer has justly manifested what he/she believes to be the truth. This article contains integrity of opinions and feelings. It is also open and direct. It is neither lengthy nor ambiguous. This is a reader-friendly article. It is written in a kind of informal style, and immediately puts the reader at ease. It does not contain too many, too hard words, nor does it beat about the bush. It contains simple and short paragraphs making it easier to understand. This article is very edifying, providing complete information in easy terms that even a layman would understand. The theme of the article was kind of methodological, and required statistics and facts. It was not a fictional topic, where one could depict one’s opinions and thoughts. The writer made effective use of research to provide accurate facts and figures to clearly describe the ‘most expensive midterm election in U.S. history’. The writer has also provided the visual representation of the elections, and clear, concise tables that summarizes all the figures that could not be

Italy's invasion of Ethiopia in 1935 Research Paper

Italy's invasion of Ethiopia in 1935 - Research Paper Example It will identify the military tactics used by both sides and comment on the outcome of the conflict. Finally it will analyze the consequences of the military conflict. Causes Italy had been a latecomer in the scramble for colonies as compared with other European powers. During the 1920s, it had signed a friendship treaty with Ethiopia which called for mutual respect and peace across the borders. However, the Mussolini regime sought to consolidate its power in the Horn of Africa. Ethiopia was a natural target due to its huge size and resources (Gooch, 45). In addition, the Italians wanted to avenge their humiliating defeat at the Battle of Adowa in 1896 at the hands of the Ethiopian armies. The immediate cause for the conflict was a series of border disputes in Italian Somaliland. Italy had established a military garrison in the Welwel oasis which was considered to be Ethiopian territory. Subsequently in December 1934, a military clash broke out between Ethiopian and Italian forces in the â€Å"Wal Wal incident† (Gooch, 45). These border disputes were not handled in an efficient manner by the League of Nations. The UK and France remained passive in the wake of Italian provocations. This emboldened Italy to initiate a war against Ethiopia on October 1935. Military Tactics The Italians enjoyed complete military superiority over the poorly armed Ethiopians. The goal of the Italians was to use overwhelming force through the application of modern weapons like warplanes, artillery, tanks, and missiles. The Italians used combined arms operations that comprised of infantry which was supported by armor and airpower. This shocking power decimated entire Ethiopian armies (Mockler, 93). The Italians also used poison gas as a means of terrorizing and demoralizing the defenders. Civilians were killed and the natural environment was decimated through the use of poison gas. The Italian army was considered to be relatively inexperienced when compared with other Western ar mies. Its advance into Ethiopia was remarkably slow despite its inherent military superiority. The Ethiopians were able to stall the advance for six months before being overwhelmed by superior technology. Despite their inferior weapons, they were able to utilize the terrain and numerical strength to isolate and destroy Italian columns in several actions. The Ethiopians sought to drag the Italians into a bloody war of attrition. They sought to use guerillas in order to harass Italian military units behind their flanks and supply lines. Haile Selassie sought to use the Imperial Guard, the best trained armies, for driving a wedge between the main Italian armies. It was argued that the Ethiopians would avoid set piece battles and resort to guerilla warfare. Conventional war would be conducted only on favorable terms in order to neutralize the military superiority of Italy (Nicolle, 92). Casualties and Outcome It is estimated that over 10,000 Italians and 275,000 Ethiopians were killed i n the conflict. Over 44,000 Italians and 500,000 Ethiopians were wounded in the military conflict (Nicolle, 123). The Italians would win the war by defeating the Ethiopians after six months of battles. The occupation of Ethiopia would last until the liberation of the territory by the Allied forces. Ethiopian guerillas would continue to wage resistance against the occupying forces. Important Battles and Events Emperor Haile Selassie launched the â€Å"Christmas Offensive† as a counterattack against the advancing Italian forces.

Role of Religion in the American Civil War Essay

Role of Religion in the American Civil War - Essay Example As theis discussion stresses  there were theological differences between the industrial north and the rural south. The north, which was industrialized, embraced progressivism and more liberal enlightenment-inspiring ideas. The souths who were largely rural maintained the traditional orthodox doctrines that were aligned with the teachings of John Calvin. All the above were important aspects of the civil war. As stated by Abraham Lincoln in his second inaugural address they both read the same Bible and prayed to the same God. But the north embraced industrial growth very fast and they were very open to the ideas of scientific revolution and the European enlightenment creating a very different society and the belief system.  This paper discusses that  most of the religious leaders of the North received ministerial training in the Europe and Germany where they were deeply immersed in the new radical theology. While these leaders maintained the terminology from the Bible; they tried to redefine it by replacing the spiritual import of the words with a secular meaning. The Calvinists doctrines of human depravity and the sovereignty of God were viewed as the enemy of progress. Modernization ideas and advancement were usually pushed forward with the ideas of human perfectibility and self-sufficiency.it made many people start rejecting their old theological beliefs that were viewed as old fashioned, very irrelevant and enemies of progress.

James Beard Essay Example for Free

James Beard Essay James Beard was one of the most famous chefs of the 20th century. He was born May 5, 1903, and died January 21, 1985. Beard was well known for bringing French cuisine to the American middle and upper class population, and being the first to bring cooking to television. Julia Childs once described James â€Å"Beard was the quintessential American cook. Well-educated and well-traveled during his eighty-two years, he was familiar with many cuisines but he remained fundamentally American. He was a big man, over six feet tall, with a big belly, and huge hands. An endearing and always lively teacher, he loved people, loved his work, loved gossip, loved to eat, loved a good time. † This is what made him so renowned in the field of cooking, his love, passion, and willingness to learn as much as possible about culinary arts. James Beard will forever be in history though his 20 books, numerous writings, his personal foundation and the many awards and scholarships that go out named after him On May 5, 1903, James Beard was born in Portland, Oregon. His mother, Elizabeth Beard ran the Gladstone hotel, and his father, John Beard, was employed at the city’s customs house. Both his parents also had a love for cooking. The family spent many summers vacation at the beach in Gearhart, Oregon. This is where James was first introduced to the unique local foods of the North West. His family would fish, gather shellfish and wild berries, and then prepare their meals with whatever the found or caught in the area. Beards recalled his earliest memory of his interest in food was the Lewis and Clark Exposition of 1905, when he was only two years old. Beard reminisced in his memoir saying: I was taken to the exposition two or three times. The thing that remained in my mind above all others, I think it marked my life, was watching Triscuits and shredded wheat biscuits being made. Isnt that crazy? At two years old that memory was made. It intrigued the hell out of me. At only two years of age, Beard developed a love for cooking. When James was three, he got malaria and had to stay in bed. His mother and their Chinese helper took care of him and fed him. This gave him time to really enjoy the food. This is when he began to be influence by Chinese culture and there cooking habits, along with his mother’s cooking abilities. Both of these would help him later in life in culinary arts. Once he was out of bed he was back to his normal life, vacation at the beach, and spending time with his family. Another spot that James liked to go to was Seaside, a town only 3 miles away by train. There was an ice cream stand there, West’s Dairy, which was a popular hangout among the kids his age at the time. They had five cent milkshakes, and 28 flavors that included tutti fruity of course, along with cherry, wild blackberry, and blue huckleberry. Beard once said â€Å"It was probably the best five cents worth of anything I have ever had†. There were even times when James would walk the 3 miles so he could save his five cents on the train fare and use it for spending at the ice cream stand. Later on in his life, Beard went to college briefly at Reed College in Portland, from which he was expelled due to homosexual activity. Beards memoir states: By the time I was seven, I knew that I was gay. I think its time to talk about that now. † The James Beard Foundation said says in 1923 Beard went on the road with a theatrical troupe. † In the 1920’s, Beard briefly lived in France. There he observed French cuisine at their many bistros. He became a Francophile due to the influence the French culinary culture had on him. The James Beard Foundation said â€Å"he lived abroad for several years studying voice and theater, but returned to the United States for good in 1927. Initially training for being a singer and actor, for years Beard tried to get into the movie and theatre business but had no success. In 1935 he gave up and realized that was not the route he needed to take. This is when he and his friend, Bill Rhodes, decided that they need to capitalize on the cocktail party trend that was sweeping the nation and they opened their own catering company. In 1937, he opened up a small shop for his business, called Hors dOeuvre, Inc. † At that moment, Beard realized that his future was in culinary arts. This then led to the publication of Beards first cookbook in 1940, Hors DOeuvre and Canapes, a collection of his catering recipes based on cocktail foods. Then World War 2 came around, and rationing problems brought his business to a halt. Beard spent most the years during the war in Puerto Rico, Rio de Janeiro, Marseilles, and in panama with the United Seaman’s Service setting up sailors’ canteens. He also spent some of this time in cryptography. In 1945, Beard returned to New York City and completely devoted himself to his work in culinary arts. In 1946, James Beard starred in the first cooking show ever aired on television, I Love to Eat, on NBC, which began his rise to infamy. He started appearing on other television shows, and the radio. He started contributing the writing of many famous articles and columns such as Womans Day, Gourmet and House and Garden. He ran his own restaurant, and began consulting other restaurant owners and food producers. In 1955, he opened The James Beard Cooking School. For the next 30 years, he taught men and women the art of cooking. He didn’t only teach at his own schools in New York City and Seaside, Oregon, but around the world to culinary groups and other schools. The main lesson that he tried to instill in upcoming American chef was the preparation of truly good food using fresh American ingredients. James Beard died at the age of 82 on January 1, 1985. He was cremated and his ashes were spread over the beach at Gearhart, Oregon, where he spent his summers as a kid. Beard started out with nothing but a catering company and a love for food, and became one of the most famous Chefs in history. He was known as â€Å"The Dean of Cuisine† and â€Å"The Father of Gastronomy†, and the name James Beard will always be in culinary arts history.

Teen Smoking :: essays research papers

Teen Smoking Teen smoking. Those two words mean a lot of things to a lot of different people. To some it means nothing. They are just two meaningless words found under T and S in the dictionary. To others it is as if these words symbolize some sort of treason or crime against society. Yet to others it is just another stereotype to be placed under. And to some it is a salvation. An escape. Unfortunately I am writing this paper so you will get my positions on teen smoking rather than other peoples. Teen smoking gathers a lot of emotions when I think about it. It makes me very angry sometimes. My first draft of this was good but I saw myself getting angry and lashing out on everyone, so I revised it. But enough of that, I find teen smoking to be a very controversial subject. To be completely honest with you I am smoking right now as I am writing this. Obviously I am a smoker. I am 17 years old and I am a smoker. In the late 1990’s, the statistics showed that approximately 25% of teens smoke. That’s one out of every four teenagers. High school is a tough time for teens. These years are critical to a teens future. This explains why a vast majority of smokers start at 16 years or younger with the most common age being 14 years old(freshman). It has also been proven also that teens who score lower in school smoke more than higher scoring students do. It seems that everyone smokes in our school. Our school is overrun with smokers. It is right now at least 50% smokers and 65% if you count the people who will smoke before their high school career is up. We practically encourage it. I mean Fireman’s Field practically condones teen smoking. Teen smoking is defiantly a problem in our school, as well as schools all over the United States. I feel that teen smoking is a huge problem. I feel that too many teenagers smoke cigarettes. It is something that needs to get dealt with. But before I get into that I should probably start with the causes of teen smoki ng. There are several factors that start teens on smoking cigarettes. There has to be considering that over 1 million new teenagers will start smoking annually. The most common is peer pressure. Teen Smoking :: essays research papers Teen Smoking Teen smoking. Those two words mean a lot of things to a lot of different people. To some it means nothing. They are just two meaningless words found under T and S in the dictionary. To others it is as if these words symbolize some sort of treason or crime against society. Yet to others it is just another stereotype to be placed under. And to some it is a salvation. An escape. Unfortunately I am writing this paper so you will get my positions on teen smoking rather than other peoples. Teen smoking gathers a lot of emotions when I think about it. It makes me very angry sometimes. My first draft of this was good but I saw myself getting angry and lashing out on everyone, so I revised it. But enough of that, I find teen smoking to be a very controversial subject. To be completely honest with you I am smoking right now as I am writing this. Obviously I am a smoker. I am 17 years old and I am a smoker. In the late 1990’s, the statistics showed that approximately 25% of teens smoke. That’s one out of every four teenagers. High school is a tough time for teens. These years are critical to a teens future. This explains why a vast majority of smokers start at 16 years or younger with the most common age being 14 years old(freshman). It has also been proven also that teens who score lower in school smoke more than higher scoring students do. It seems that everyone smokes in our school. Our school is overrun with smokers. It is right now at least 50% smokers and 65% if you count the people who will smoke before their high school career is up. We practically encourage it. I mean Fireman’s Field practically condones teen smoking. Teen smoking is defiantly a problem in our school, as well as schools all over the United States. I feel that teen smoking is a huge problem. I feel that too many teenagers smoke cigarettes. It is something that needs to get dealt with. But before I get into that I should probably start with the causes of teen smoki ng. There are several factors that start teens on smoking cigarettes. There has to be considering that over 1 million new teenagers will start smoking annually. The most common is peer pressure.

Hockey-The Rodney Dangerfield Of Sports Essay -- essays research paper

Hockey, The Rodney Dangerfield Of Sports   Ã‚  Ã‚  Ã‚  Ã‚  In the US, there are four major sports; football, baseball, basketball, and hockey. Out of the four, hockey gets the least amount of respect. This is something that bothers me as hockey player and fan, and it also bothers other hockey fans around the country. They way that hockey is covered in the newspapers, on television, and not just professional hockey. It goes the same for college hockey and also high school hockey.   Ã‚  Ã‚  Ã‚  Ã‚  Lets start at the top with the NHL. The NHL has a TV deal with ESPN and ABC so that the two companies share the Stanley Cup Finals. The NHL’s championship series. (It should also be noted that ABC owns ESPN). The problem with TV deal is that ESPN is a paid for cable station, which means that you can only watch the finals games on ESPN if you have cable. Because of this, hockey doesn’t get as much exposure as other sports do too a new audience. The World Series is on FOX or NBC, the NBA Finals are on NBC, and the Super Bowl is on FOX, CBS, or ABC. All of those stations are free to a viewer with a television. There is no monthly charge for service of those stations unlike ESPN. This is where hockey gets shafted, the NHL is the only sport that has its championship game or series on cable TV where only a specific audience as access to it as opposed to the entire nation.   Ã‚  Ã‚  Ã‚  Ã‚  But it is not just the Cup Finals that are on cable te...

Notes for Key Assignment Outline

Phase 4 DB & Brief on Phase 5 IP Chapters 7, 8, 9, 17 & 18 This task is an important first step to the Phase 5 IP. The phase 5 IP is your final task for the class and will incorporate aspects of several of your other tasks. Phase 5 IP OVERVIEW This task has several parts that are designed to create one complete and comprehensive opinion of your chosen company. Further it is an examination of any global opportunities the company may have and what issues might come up as a result of expanding globally. The project will have 5 parts: I.Executive Summary II. Current State of the Company III. Change IV. Implementation Program V. Future Opportunities Based on what you have done to date you should be able to complete the Executive Summary and the Current state of the company for the Phase 5IP as part of your 4 DB. The executive summary includes: * Create an executive summary about the current state of your company. Include the following information: * Overview of the company includi ng size and revenue * Leadership team * Mission statement * Business ethics and social responsibilityThe current state of the company should include: * Product mix * Current financial state * SWOT Analysis components All of which you have already talked about. Remember this is just an outline so you do not need to create a cohesive flowing story. This is designed to help you create the order under each section that you will talk about the issues. Now I would try to have as complete of an executive summary and current state of the company as possible at this point in time. The rest of the Phase 4 DB document will be much more generic and less defined as hey will incorporate issues you will be dealing with this week and next week. Review on your own the sections of the Phase 5 IP prior to doing the Phase 4 DB and begin to gather some information regarding Change, Global issues and future opportunities for the company. Part 3 will be dealt with in your Phase 4 IP we will be discussing on Wednesday. Also begin to look at global issue such as culture and norms of other parts of the world and try to begin to make the connection as to how these issues will effect the company and the way they do business. Going GlobalIn today’s business environment with global expansions it is important for organizations to take a different approach with their employees. Today’s business is made up of people from all walks of life and from all corners of the globe. It is very important for multi-national companies to understand cross culture issues and even more important is the training and development of its workforce. For our discussion regarding global issues we will focus on the people factor rather than that of legal and economic issues that are far more obvious and understood.The people issues are what is usually overlooked. In our discussion we will explore communication issues, look and explore an analysis of Hofstede measures and translate that to some manageme nt style conclusions. Communication comes in many forms through body language, facial expressions, hand signals as well as written and spoken. Each culture interpretation of facial, body and hand signs is different from one country to another. It is very important to learn what forms of communication can become disastrous.Some cultures also see the way you dress as communicating who you are or where you are such as in statues. Some cultures giving gifts is a must from just a simple invitation to dinner. Approaching business in any country, other than the county of origin, can be problematic at best and disastrous at worst for companies that do not do their research into the culture of the desired country. â€Å"Culture is simply the set of values, attitudes, and beliefs shared by such a group, which sets the standards of behavior required for continued acceptance and successful participation in that group. (Scarborough, Jack, 1998) It is normal to seek out individuals or in this ca se companies that know the culture and norms of a country to learn from, much like a child learns of acceptable norms from a parent or some other authority figure. In this way a company might gain some insight into the common values, attitudes, and beliefs of the country in question. Although research in this way is necessary, the following discussion revolves around recommending business approaches by drawing conclusions from Hofstede Measures.It is important to understand that the goal of a company is to develop a stereotype for the society in question. While this word has a stigma attached to it, it simply means properly and accurately characterizing one group of people as being different from another. In this way a company can begin to identify the cultures core values, attitudes, and beliefs. Regressing for a moment, it is at this time that the company should look for a â€Å"mentor† of sorts to research in order to better identify those parts of the population that my n ot necessarily conform to these stereotypical norms.This added step will help the company to differentiate between conforming to cultural norms and embracing the underlying values. A prime example of the difference is located here in the United States. One could argue that a cultural norm in the United States is that the population is Protestant Christian of course we that live here know this not to be true the country is comprised of virtually all manor of religious beliefs, however by and large the Protestant Christian work ethic and business values are what is commonly embraced by the successful business person, regardless of their religion or background (Scarborough, Jack, 1998).These core values are at the hart of what defines a population’s expectation with regard to all aspects of business and personal life. Although there are several aspects to core values that are required to be questioned one question must be the first from a marketing standpoint. This question is w eather the culture is high-content communicators or high-context communicators. Western life business is generally high-content or very precise written and documented communication. This is due to the fact that usually in western life there is a high degree of diversity amongst the population.With high-context communication the people communicating must have a high degree of commonality in experiences and expectations. Research indicates that Middle Eastern and Asian countries have a high level of high-context communication which depends heavily on unspoken, implied communications through other means such as facial expressions and body language (Scarborough, Jack, 1998). The measurements of Geert Hofstede that are going to be examined are power distance, uncertainty avoidance, masculinity/femininity, individualism/ collectivism and long term orientation.Power distance in a culture is the degree to which people accept unequal distribution of power. In high power distance societies pe ople feel dependent on those in power and expect direction from them. It is important to understand this when choosing management styles because in a high power distance culture managers do not involve their subordinates in a decision making or group collaboration setting. In contrast if a manager takes this view in a low power distance culture they might be looked at as arrogant and with resentment.Uncertainty avoidance is a measure of tolerance for ambiguity and the unfamiliar. The lower the score the more accepting of variety and opinions the society is. Oddly enough, as will be shown, the countries that are recommended have a significantly lower than average score in this regard but based on the ideology of the governing bodies in question one would not initially think this to be the case. This fact combined with some other facts will lead to an interesting theory that will be proposed later. Masculinity of the culture is the next measurement.A masculine culture is interpreted a s aggressive, decisive, and confrontational with well defined gender roles placing great value on achievement outside the home. While a feminine culture is more amiable placing great emphasis on harmony. This type of culture is more likely to have flexible gender roles and utilizes compromise and negotiation over conflict to resolve disputes. Individualism will be explored next. This score represents the level at which the population thinks of the individual over the collective or visa versa. The lower the score the greater the likelihood that decisions will be made in the best interest of the collective.Finally Long Term Orientation refers to how engrained is tradition in the cultural norms. Hofstede Measures As the above scores indicate all three countries show an above average Power Distance rating. This insinuates that western style management practice of team opinions might not be advantageous. The employees will be looking for decisive leadership and direction from the managem ent staff and will expect direct and structured instructions. As one would expect with a power distance rating significantly higher than average, the Uncertainty rating is significantly lower than average.This indicates that the establishment will be more open to managers making decisions without consulting other authorities, leading to a potential for differing opinions on how situations should be handled. Earlier a theory was mentioned. It has been observed that the Asian cultures utilize more contextual communication rather than content oriented communication. Combined with the information from the figures above one might conclude that cultures having a high power distance and low uncertainty rating could be more likely to use contextual communication.The reason for this potential relationship might be that the historical governing bodies combined with the seemingly uniformity of the population allows for the possibility that experiences and thought patterns amongst the populatio n will be similar and therefore be less likely to make radically differing decisions; just food for thought. The final measurement is long-term orientation. As the numbers indicate China is drastically higher than average, India is moderately higher than average and Singapore is slightly lower than average.The reason for this is simple, China has been closed for so long, India is very entrenched in religious issues and therefore has been somewhat closed while at the same time Singapore has specialized in import/export endeavors. China being the new kid on the block will somewhat detach themselves over time to some of there traditions as India has however unlike Singapore China is unique in that it is a gigantic consumer and will continue to play a substantial role in that regard and for this reason will not be required to disinherit their traditions in stead it will fall to the sellers to understand, if not embrace, their traditions.In conclusion, all three countries require a stron g management approach. Taking western style management of team play and group participation is not recommended, initially. I think given time this technique is and will be more productive, but not until the culture catches up with the times. It will be critical to pay close attention to the communication given and received; all three countries are context communicators not content like estern society. Management must be involved personally as well as professionally with the employees. This will improve company production and increase communication avenues between all parties involved. In short a clear chain of command, well structured with defined rules is required. The managers must be strong and independent, and the company should position itself to be community oriented.