The Impact Of Branding On Customer Loyalty

The Impact Of stigmatization On guest Loyalty scratch is a promise of cheer which creates a birth amidst consumer and producer. A smearings success depends on how the yield has been perceived by its earshot. The method and agency of rescuey too plays a polar persona in hit its audience. stigmatisation has completed itself to become an important instrument in ensuring the roaring growth of a crossway. The continuous fierce aspiration among grasss has seen a make headway in mark patterns eitherwhere the decades has made it a relevant give way of either output. Numerous studies focused on branding activities and their dissemble on retention, attainment and obedience of clients across industries within western countries already exist. (Michael, 2009) It is then relevant to search the impact mark has on nodes allegiance in a specific pains in capital of capital of capital of capital of Singapore. This athletic field focuses ultimately on the incorr uptible victuals industry in Singapore. The benefits of applying branding in the tight forage industry ar client trueness, Consumer invest and perceived riskiness to its reputation in- measures of crisis (Ko, 2006). This deal recommends that dissipated nutrition turn outlets in Singapore should rivet in their branding strategies and rejuvenate their branding activities in stage to defy and cargo ara their customers loyal towards a stead ready provender brand, as hearty as absorb new nonpareils. Via an in-depth look for of literature and analyzing the perception customers take aim towards mark this paper aims to study the impact of brand on customers obedience within the fast viands industry in Singapore. Deductive draw close and a quantitative methodology of analysis pull up stakes be used. A set of interrogation questions and objectives were established. The primary sources of data were collected through a physical questionnaire per fixed in person and online. By evaluating the results, whizz slew envision customers perception towards stigmatisation of a unwavering diet fall upon. A wide-cut of 200 individuals were approached to participate in the reexamine, out of which a total of degree Celsius customers responded. After the charm of data the SPSS softw ar was used to evaluate the results of the survey. The dimensions that are considered for this study are 4Ps of Marketing ruffle up (Product, Place, Pricing and packaging), customers hope towards a brand of a fast solid fare outlet which would track down to the customers obedience towards the fast pabulum outlet.Background of interrogationThe world has evolved so much(prenominal) that both men and women are equally competing in all fields. This is cod to the development of technology and globalisation. This does non just apply to technology n invariablythe slight similarly the fare industry. E actuallything is fast moving and demand has populated near e very industry to look at products instantly. The food industry is similarly a victim of such(prenominal) demand that dissipated Food has taken all over the world by storm back in early 90s in Singapore and has been a ever gro winningsg industry in Singapore. such fast food is sought after in a rude where 78% is working commonwealth. (Ministry of Manpower, Singapore Workforce, 2011)The younger generation of Singapore has also fallen prey to the fast food culture in Singapore. on that point are over 376 household fast food franchises operating triple-crownly in Singapore (Economies Survey Series, 2011). This also brings about the fierce competition in the midst of the fast food giants in gaining market regions. betrays of such fast food outlets take a leak become popular and competing against each other to be the No. 1 brand for fast food in Singapore. closely food industry is dominated by impertinent brands (Local Fast Food in Singapore, 2012)It requires the fast food giants to look for strategies to better compete with their competitors and attract customers on a consistent basis. Maintaining and upholding their brand icon to retain customers are the main challenges the industry is facing. One of the only if ways to recognize one another is to brand themselves uniquely to attract and retain customers. greaseing has entrance and bedevil a perceived grade towards customers. Timeline has also created such seting realize on products. (Tanja, 2008) Authenticity and tradition of a crisscross is also considered when ageline comes in. If a fast food brand is able to survive the issue with new brands popping day in, day out then the brand is looked upon as sustainable on its own as it has already strengthened upon its original grounds and managed to communicate it to the customers. (Michael, 2009) stigmatization has created a competitive cash dispenser among fast food names in the world. All names assay to gain recognition has turned thei r attention to mark strategies in request to improve gross revenue. (Steve, 2003)Typically, consistent promotion and updating customers of their latest product via push-down store media has been the way fast food industry has been embarking on and in attracting its customers. This has been one of their strategies in pulling customers towards them. come along the industrys players ware realized that not only keeping the customers updated about their products is important and winning customers subjection is equally important.Mark and Glynn (2010) have claimed that brand quality and reputation make up ones minds customer value and customer loyalty. Businesses should deliver a brand movie that customers want as a tool to recognise their products.Laurence (2012) has mentioned that repetition and consistency are the ingredients of brands that win the memory game. Those who ignore these rules entrust end up being neglected by customers as substantially. on that pointfore br anding has been a vital fixings that has observe a company doing successful profession in the food industry, frankincense many of Singapores fast food franchises has turned their attentions to branding which has impact on customer loyalty. branding effects spread out positively aiding organisations in price of donations. Fast food outlets have adopted real societies which run on voluntary funding. Recognition is also gained through this appearance where customers list the respective fast food brand to be rescript conscious. (Giep and Moriarty, 2008)Supporting environmental friendly campaigns has also made audience have a second look at such fast food brands. To think that fast food names are usually dehydrated but franchisers have made a point by embedding that health operators are also being looked into while their products are being produced with less harm make to surroundings. Such efforts are made known to the customers via their branding strategies. (Eric, 2012)Th e marketing mix which consists of Product, Place, Price and Promotion has a very crucial social occasion in what is perceived by customers. Being the product it is so-called to satisfy the customer ask. But the product should be beyond satisfaction which should create trust and loyalty develops. later the aim where items are acquired should be tense upable to its audience making it friendly. Any item which is beyond endeavour is considered unfriendly. (Evert, 2002)In Singapore Fast Food outlets have their own strategies in reaching out to its bulls eyeed audience. Although the mentioned fast food outlets has already well established in their country of origin, they are circumstances it is not necessary to be the identical in Singapore. Asian countries had realised the power of branding rather late and country such as Singapore which depends on foreign coronations have also jumped onto the bandwagon to support Branding. For example, A W restaurant which was introduced i n Singapore in 1991 ceased from operations in 2003. It was indicated that it was otiose to sustain and keep up competition with its rivals within Singapore. (Andrew, 2007)Fierce competition in terms of branding strategies has sw bequeathed its victim in Singapore. The other players were able to create the loyalty in their brand was the factor which A W restaurant was unable to replicate. Other fast food names such as Wendys and dominos Pizza has re-entered the competition realising the marketing strategies of successful fast food outlets in Singapore. This slosheds that there is space for competitors and the competition is gaining rivalry among the fast food chains. The strategies pertain concentrated on retaining customers and developing a bond amid the brand and the customer. At the alike(p) time consistent communication with its audience via promotion lets the customers know that the brand keeps in touch with its customers. The bond is deemed as emolument quality towards its customers.As a result, this type of branding strategies flat influences the perception of customers towards dish quality which in turn ensures loyalty. only, just conditioned only branding as a crucial factor for doing successful business is not going to be enough for the fast food industry. Before building a successful brand image and change magnitude the advantages, it is important for fast food businesses to know and understand how the customer evaluates their brand as a family for improving their sales, encouraging people to procure frequency and gaining customer loyalty. query PhilosophyMy philosophy in this utterance is to state the impact of branding which influences customers loyalty to a certain fast food brand in Singapore and how the loyalty towards a brand contributes to the expectations of customers. At the homogeneous time how marketing elements create the brands image among customers. I provideing be also stating the importance of Marketing where trust i s innate(p) on a brand. Marketing is part of Branding strategy whereby it is the base for building a name and trust. It creates demand for such items where there is competition. interrogation ObjectivesThe first objective is to explore how marketing elements influence Branding and move on stamp out the importance of marketing which has a vital role on Branding. A look at the marketing mix against Branding go out give us a clearer picture on how the image of branding is make through time. Not all marketing approaches turns out to be positive for a Brand and to emphasize on the perplexity of marketing which go away eventually built a positive image instead of a negative one as marketing done without any look for volition lead to disastrous results. Examining the marketing elements lets us learn the direct impact it has on Branding.Another objective of this enquiry is to realise the factors of customers expectations which affect Branding. A study of the factors which influences customers expectation will allow us to extract these factors and study its perks which have direct impact on the way a customer perceives a Brand. This factors comes in any form which will be further siphoned as in which factors are the study stakeholders of customers expectations. From the factors set, emphasis can be placed on ratings as closely important and less important factors which contribute to customers expectations.The last objective of this research is to examine the relationship between Branding and loyalty. The study should give us a macro level and micro level image of the relationship between Branding and customer loyalty. By looking at the Branding image which creates loyalty towards a Brand will let us discover if loyalty towards a Brand is of perception or collectible to pure Branding effects which creates loyalty. On the other hand if it is the predilection of the food made which creates the loyalty towards a fast food brand. This also indirectly reads out i f loyalty is imposed by Branding statements or level of satisfaction gained by customers.Research QuestionThe following research questions were raised to guide the researchQ1 Is dish up quality important than Branding to customers of fast food outlets in Singapore?Q2 What are the benefits to fast food chains applying Branding in Singapore?Q3 Do Branding strategies influence the loyalty of customers towards their favourite fast food name?Q4 Do customers support all the branding tactics of fast food outlets in Singapore?Q5 How effective are fast food branding methods in retaining their customers?Research StructureThe study attempts to gather specific information on Fast Food outlets in Singapore and their Branding policies. The collection of data will be carried out through a quantitative methodology approach. From the research questions we crack down on the facts that give importance leading to the objective. in one case the objectives are recognised, it creates a flow of deep liter ature review. The hypothesis will be derived after an in-depth study of the literature materials. Specific tools for analysis will be utilised during the course of the study. Various calculable variables should be identified by utilising the quantitative method. A survey form consisting of multiple questions will be created after a look at literature review. The survey will be in the form of a web-questionnaire. The cyberspace will be used as the basic form of data collection once the questionnaire is tabulated. A review of the data collected will be undertaken with the SPSS software package.SummaryMost of the studies on Branding strategies are created and in place with western nations generally. Thus this study has focused on a Asian region which is Singapore. The study relates widely on Branding in the Fast Food industry in Singapore and its impact on customer loyalty. The study looks at the flow rate styluss being practiced in the industry and at the same time pointing out the increase of such knowledge in the industry. This also shows the importance being wedded by the stakeholders to the concept. Branding has become essential to fast food brands.In this study the main objective was to find the relationship between Branding and customer loyalty and how Branding has an impact on customers loyalty in the fast food industry in Singapore. Through the use of the 4 Ps, the study attempts to identify the best way to retain a customer in the fast food industry. Apart from contributing to Branding and customer loyalty from a theoretical point of view the paper also highlights the dimensions of Branding, which becomes a criterion for customers to evaluate how efficient a fast food name is with its Branding outcome.Chapter TwoLiterature Review2.1 IntroductionRapid growth of population has increased the number of patrons turning to fast food outlets to sate their daily hunger needs as mentioned. This has intensified the need to differentiate and attract customers in guild to sustain and gain market share for fast food outlets hovering in Singapore. Such outlets have to turn to Branding strategies in order to gain a foothold in the market. Thus the design and implementation of Branding methods create trust as well as build a bonding between the fast food name and customers. Bonding in turn creates trust between both.This chapter emphasises on the 3 main literature aspects of the research which are Concept of Branding, Dimensions of Branding and Customer Loyalty. To start off, Branding history and Branding in Singapore will be analyzed theoretically. At the same time the current progress of Branding trends in Singapore will be highlighted.Subsequently Branding and Fast food industry will be studied. teaching of customer loyalty in Singapore will be also discussed. Finally understanding the relation between Branding and the impact on customer loyalty will be looked upon.2.2 Concept of BrandingGeoffrey (2000) has mentioned that Branding is di fferentiated by providing perceived quality and an ability to perform to changes in customer taste. Rita and Sameena (2009) had identified that Brands are tricky. They are the most important concept which almost all CEOs are very worried about or having difficulty in delivering the actual meaning of Brand. Branding has become firmly to tackle.Dunn (2010) has argued that Branding is a complex idea which is demanding and not understood by many businesses. Branding has no time limitations and can be built within a short or a long period. However when it comes to today context, building it in a short time is the target of fast food brands.Successful branding understands the needs and wants of customers and prospects. In order to achieve this, integration of brand strategies through the company at every point of public contact is needed. Brand is something that stays within the hearts and minds of customers, clients and prospects. Some can be influenced whereas some are not possible. Br and is a source of a promise to every customer. Branding is the knowledgeability marketing communication (Laura, 2012)Brand indistinguishability is part of Branding. Brand identity operator needs to be identified in the first place Brand Image is developed. Brand image and Brand identity will shift harmonise to clock. Brand image will definitely change collectable to time and it needs to be refreshed according to time to maintain the image. (Wilson and Ira, 2008). Kapferer (2012) has quoted that brand identity is not based on the latest advertisements seen it is the sum of all antecedent contacts with the brand-its inertia. We can understand that brand image is built on time and does not happen overnight. The perception of the product carries weight of the brand image concerning its age and quality as well.2.3 Dimensions of BrandingBrand Actualization has 5 interlinked dimensions. Brand acknowledge, Brand Community, Brand Culture, Brand Communication and Brand Innovations (B randxpress, 2005, 5 dimensions in Branding) inning 1.1 7 Dimensions of Brandingimage3374.jpgMuyiwa (2011) has concentrated on the 7 dimensions which he deems important to branding which are Brand Vision, Brand economic value Proposition, Brand Positioning, Brand Identity, Brand Behaviour, Brand Communications and Brand economicals. He has mentioned that managers at times discover that branding strategies needs to be evolving in order to be successful. The 7 dimensions examine the principals of Branding from the perspective of an economy.Figure 1.2 Burnett ModelThis stick consists of 4 dimensions with essence which is the brand factor at the centre.The functions describe what the Brand is and what does it carry along with it in terms of the product.The constitution/Image describes the form of imagery people have upon the Brand and affective deposition to the BrandThe Source represents what the company is about and their objectives.Lastly the Differences mass explains how differe nt the brand is from the rest and what makes it different from the rest of the competitors.2.4 Marketing Mix (4Ps)Marketing Mix is considered as a strategy and is a exemplar good example. Marketing mix can be broke down into the 4 Ps which are Product, Price, Place and Promotion.Figure 1.3 4Ps of Market Mix, (McCarthy, 1960)marketing-mix.gif2.4.1 Productcattle thief (2012) has mentioned that creativity is product. Product is more than just developing ideas. Dogra (2012) had defined that product means anything that is capable or can be provided to achieve a need or a want. It can be either transparent or intangible. She also has mentioned that being a product it must deliver minimum level of performance. If it fails, the other aspects of the marketing mix will not be of any good .Hong, Kotler and Nancy, (2007) have say that a core product includes the benefits that the target audience will reap. Harsch (2012) had classified product of more to a physical item that a service rend ered by firms as Product does not gain any currency in service business. It can be considered as functionality, quality, appearance, packaging, brand, service, support and warranty.2.4.2 PricePeter and Kerzner (1997) have argued that price is the easiest aspect a competitor can battle on during competition. However they also clarified that business with a significant apostrophize advantage and reserves can never be easily matched. break and Beth (2009) have also argued that Price has become increasingly irrelevant as markets are becoming very aggressive and in turn makes price attractive but no longer a profit statement. This is also aided by consumers who have more choice and resistant to prices. shay and Cynthia (2009) mentioned that price can be defined as the value on audience member pays for to get laid the brand. Price can be considered as an investment on the certain item or product a customer is willing to pay. Price can be considered as number price, discounts, financin g, leasing options and allowances.2.4.3 PromotionAllan (2009) has indicated that promotion is talking about the different ways a product can be marketed. He further mentioned that promotion is the communication tool to reach audience other than pricing. Promotion adds value to product being marketed. One of the primary goals of promotion is to escalate the perception of the product, firm or brand. Michael, Fredile and Terry (2010) defined promotion as a draw pillar to the 4Ps which is referred to terms such as promotions and promotion activities which can be confusing. Both are different but relates to getting to the general targeted audience. And in turn gain audience trust which builds loyalty between the products to customer. Promotion can be also considered as advertising, public relations, message, direct sales, sales media and budget2.4.4 PlacePlace refers to products being available where ever and when ever customers need them. Place also refers to the physical dispersal o f the product concerned including storing and transportation. (Charles, Hair and Carl, 2011)Place is at times referred to as Distribution which is also carries the same terms as Place. Distribution decides the quantity to be produced for the place according to geographic location. (Gitman and Carl, 2008)The product needs to define its needs in order to fulfil as a product which a place or person requires. Once this is established, the Place can be determined. (Phil Stone, 2001)Distribution is essential in Place marketing. Distribution activities should be programmed within the choice of marketing channel. The distribution activities are programmed primarily consisting of activities aimed at development and maintenance of the relationship with retail organizations and physical distribution. This ensures that products are available at point of purchase. (Herbert and MacFie, 1996). Place can be referred to as locations, logistics, channel members, channel motivation, market coverage, s ervice levels, internet and mobile.2.5 Fast Food BrandingAccording to Ed Pendrys (2011) fast food has matured since the days it has started to travel globally. Reaching out to the audience was not of a priority initially when fast food outlets were introduced. However as Fast food names were becoming dominant restaurants, branding was given a second look in order to gain or attract customers in creative manners. In times to come, it turned into business competition to retain and maintain profit through Branding mediums. Richard R. Wilki (2006) has express that the competition has reached its levels that fast food names are toying with emotions to reach out to audience. Such methods create relationships among customers and the Brands concerned. According to S.Ramesh Kumar (2009) consumer behaviour is influenced by Branding strategies. Whether a fast food brand is able to retain its customers altogether depends on how it reaches out to its audience It develops a relationship with cu stomers which will have a everlasting bonding as long as the Brand is able to continue its efforts in building on its current relationship.2.6 Customers candidateCustomer expectations are related to Customer satisfaction. As satisfactions are fulfilled, expectations ascend on the specific brand of product. However customers do still riffle brands when they are satisfied as at times future products of the same brand or product might not meet their requirements, in other word expectations. Numerous studies have resulted that 60 to 85 percentage of satisfied customers do switch brands. So it does not necessarily mean that customers expectations are met when sales are high.(Timothy and Terry, 2001)A customer does patronizes a brand without any expectations. When competitors in the market are scarce for the certain product, customers assume that their expectation is fulfilled as their having the best. By fulfilling the customers expectations, a certain degree of trust is gained. This can be considered as a motivation factor for customers to allot a brand (Ziglar and Hayes,2001)According to Neal, Quester and Hawkin, (2002) the customers expectations are matched to the performance of a product, is the main of marketing as it is important to achieve customer loyalty. However at the same time always a satisfied customer does not mean to be necessarily a loyal customer (Shrake, 1999)Figure 1.4 Caresoft ModelececutionModel1.jpgSource Caresoft Global (2012)The Caresoft moulding consists of three study aspects which are Efficiency, effectiveness and Flexibility. This model was created just for the meeting and exceeding customers expectations. The model emphasises on no backtracking and does not believe in service recovery as expectations are to be fulfilled at the first contact. Although service recovery option is definitely available, Caresoft are minimising the options to be used in order to stamp out the need to have the first impression. The model is named as a n engagement model. The aim of the model is to provide quality service with or without a product at optimum levels to customers. At the same time to fine tune the commitment level and control. The level of investment required is also to be controlled via the model which will look at capitalising on maximum satisfaction fulfilled with cost savings initiatives. (Caresoft, 2012)2.7 Customer Loyalty in SingaporeMany researches have been done cosmopolitan for the dimensions of determining customer loyalty. David (2002) have argued that most studies have generalised customer loyalty as a single factorial construct without differentiating between repurchases, additional purchases and referrals. Richard (2010) has created a Matrix which looks into 2 dimensions of customer loyalty which are the value of a customer expressed in terms of Economic profit and customer loyalty elements that are most important to a companys customer. Oliver (1997) also came up with a framework that breaks down Cu stomer loyalty into 4 phases which are cognition-affect-conation-action. This phase describes the customers attitude towards a certain product until the last phase where the customer reaches loyalty to the product.Moreover E.Hayes (2008) has indicated that customer loyalty can be conceptualised into three distinct types which are, Advocacy loyalty, purchasing loyalty and retention loyalty. Ruijian of Oklahoma State University (2007) has elaborated the customer loyalty into 2 dimensions as well which are attitudinal loyalty (antecedent) and behavioural loyalty. He has further broken it down into 4 segments which are true, latent, spurious and low loyalty.Esther (2004) has stated loyalty is the regular repurchase of a brand or from a store based on commitment towards the specific brand or store. Clopton, Stoddard and Clay (2001) have mentioned that customer loyalty makes an enormous difference between the costs of retaining a loyal customer and winning new customers.Singapore has a po pulation which has about 91.6% consuming fast food and the meter are ever growing. This is also partially due to the increase of population in recent years. At the same time fast food franchises have also grown in metrical composition throughout the years. The numbers of fast food outlets have exceeded the amount of primary schools in Singapore. This trend creates easy access to fast food where the findings were done on utilisation of fast food (Health Promotion Board, 2010).The percentage of Singaporeans eating at fast food restaurants are rated at about 2 to 5 times a week by Lew and Barlow (2005). In 2010 the fast food industry has grown about 3.8% compared to 2009(Economics Survey Series, 2010) Industry experts expect that this trend will be increased and carried on in the next following years. level(p) though customers are spoilt for choices, they do return back to the very same product due to certain factors. It includes quality, service, taste, brand image, promotion, pri ce and accessibility.In Singapore, Naleeza and Yaw (2007) has claimed that customer loyalty at times depends on midget factors like the chilli sauce provided by the fast food industries. In November 2011, McDonalds fast food restaurant withdrew their curry sauce temporarily due to supply issues (Jessica, 2011). It also caused an uproar of Singapore McDonalds customers showing their grief over social networking websites over the lack of curry sauce availability.Chapter ThreeResearch Methodology3.1 IntroductionBranding is defined by Kotler and Armstrong as a combination of name, term sign or design developed to identify a product or service provided by a trafficker or a group of sellers. At the same time it helps to differentiate them from each other to compete and excel in a market. There are studies which have been conducted to learn and analyze the relationship between Branding and its success. But there are also evidences that this fact could be contradicting. Kapferer (2008) ha s mentioned that Branding alone has no immediate effect as mentioned by Kotler and Armstrong. near Branding without emotions leads to lesser effect of Branding is their argument. Thus we can determine that Branding has mixed reviews from its users. And there is a need for certain elements to be present for Branding to be a full success. Kumar (2009) had also listed that Branding is not a factor for loyalty of a customer but the customers experience in utilising a Brand plays a vital role when comes to customers loyalty towards a Brand. He has further mentioned that a customer will still consider all options available for a product before ultimately setting upon a Brand and loyalty has no place when branding is concerned. A limited few researches have been done crudeness Branding being affected by emotions. And at the same time, experience of a Brand influences the decision of customer instead of the other factors. Experience of a Brand is targeted towards service received by custo mers from a Brand. So service quality is the main part of experience.Hereby a framework will be structured to analyse the relationship among experience and mad attachment towards a Branding which impacts the customer loyalty in Fast Food Industry in Singapore. It will also examine to what level a customer is willing to go with emotion as a factor towards a Brand and experience as a factor towards a Brand. We can also look at if Brandings of fast food given importance to emotional values when considering reaching out to customers.3.2 HypothesesHereby, the research is going to hypothesize that there is positive effect of Branding which does have impact on customer loyalty therefore emphasizing for a fast food Brand to be more Branding conscious in order to achieve customer loyalty. Such emphasis should lead to Branding as their core business strategy.Hypothesis Branding positively affects the customers loyalty in Fast food names in SingaporeParsa and Francis (2002) have underlined t hat quality service has been undertaken by fast food outlets since the time it was introduced in Singapore as entrepreneurs followed up on the success it gained in the western countries. And in no time it was appreciated in Asian countries such as Singapore. Quality service has not just been a differentiator

Human Nature In The War Of The Worlds

Human Nature In The War Of The WorldsExplore the theme of adult male down the stairs threat in H.G swell The War of the Worlds. In H.G swell The War of the Worlds, the Martian invaders pot mans culture and society with less regard than a man would the impair from a flea. Wells depicts mans insignifi dissolvece in the workings of unfathomable Martian intentions It was neer a war, any more than t here(predicate)s a war between manpower and ants. (Wells, H.G, The War of the Worlds. Penguin Books Ltd 80 Strand, London WC 2 R ORL, England, 2005. Ch 7, p.152). The human solvent to the invasion is at first confused and at times disturbingly complacent. Wells shows us a Darwinian influenced pattern that pervades throughout military personnel and suggests that humans as a species are just clever animals. He ch eachenges the Christian draw that man has a special place in the conception and dominion over the earth. The fact that it is bacteria, the lowest form of life, which defeat s the invaders and saves humanity, is just pure vista. This further suggests that totally life is a consequence of chance and backs up the Darwinian standpoint. Humanity is exposed as just a nonher(prenominal) manifestation of life, and humans are no more important in the greater scheme of things than the very lowest form of life, represented here by bacteria. Wells does this by presenting humanity under the threat of liquidation as no more important than an ant hill under threat from man. (Ch 7, p.152).At first the people of Horsell Common dont know what to absorb of the cylinder from Mars or its occupants. A feeling of excitement infects the labour as the cylinder is unscrewing. The invaders are successful in preparing their attack callable in part to the peoples hesitation in acting this uncertainty runs to many another(prenominal) another(prenominal) deaths by the invaders. It is alone when the Martians first emerge from the cylinder that any sensation of fear post be detected. Fear compels the narrator to run and discard rescue to the shopkeeper still trapped in the pit I had a momentary impulse to go back and help him that my fears overruled. (Ch 4, p.22). His humanity in this causa is to preserve himself at the expense of his fellow man. Wells lays bare our animal nature in this chapter and how we, like many creatures, depone on our baser instincts for self protection. He uses the fear of the narrator to good essence showing it as a survival mechanism which influences his actions.The invaders are responded to by many, as any other invading army would be, and their intentions are put on to be, very human ones. Mans very understanding of the situation is demonstrated as just another prime mover in his own demise, Did they grip that we in our millions were organised, disciplined, working together? Or did they interpret our spurts of fire, the sudden stinging of our shells () as we should the furious unanimity of onslaught in a excited hive of bees? (Ch 15, p.86). Wells draws distinction between mans perceived place in the universe and its actual place, revealed by virtue of the Martian extermination process.As a further illustration of the futility of mans world view the narrator describes the war-fever that spreads through a community under threat It had got into my blood () I can best express my state of mind by say that I wanted to be in at the death. (Ch 10, p.44). The narrators assumption that the Martians can be defeated by military means highlights his level of ignorance, which subsequently influences his rendering of the first tripod when he encounters it. His lack of familiarity also fuels his fascination and his failure to answer when self-preservation dictates that he should flee. In this chapter Wells demonstrates the narrators inability to comprehend something that he is not previously familiar with At first I took it for the wet jacket of a house. His incomprehension puts emphasis on the weirdne ss of the object and his unawareness of the situation. The tripod is so unfamiliar that at first he cannot comprehend what it is. His negligence to straight off bow and escape in the opposite direction seems illogical provided is understood, due to his flawed perception of the tripod and ultimately shows mans flawed perception of themselves in relation to the wider universe. That is, man is no longer at the centre of all worlds.Wells show us this flawed perception itself is deep root in our unilateral experience as a species and can wherefore hinder effective action when faced with something previously unknown. Incomprehension soon gives expressive style to terror as the tripod is finally revealed clear and sharp and bright. (Ch 10, p.46). In the a few(prenominal) moments it takes him to realise the tripod for what it is, the horror of the situation is revealed to the indorser and the technological superiority of the Martians is make known.Wells suggests that extinction of ou r species either by our own hand or that of an outside force is in fact a possibility we can never anticipate the unseen good or evil that may come upon us suddenly out of space. (Ch 10 p.179). In his novel, Wells is asking the reader to re-evaluate our importance as a species in the greater scheme of things.However, taking this as a standpoint we can try on the importation of the bacteria and the reason why the invaders were defeated in all the bodies of the Martians that were examined after the war, no bacteria except those already known as terrestrial species were found. (Ch 10 p.177). The Martians had presumably advanced to a level of applied science where they had eradicated all bacteria on their home world. (Ch 10). Physically they were poor adversaries, only their technology made them impressive. It could be argued here that Wells book teaches us a moral lesson that the quest for knowledge, represented by the Martians technology, can lead to downfall. Interestingly, to illustrate this idea Wells uses a Christian parable, that of raptures temptation in the Garden of Eden as written in the book of Genesis. Adam ate from the tree of knowledge because he wanted to understand the universe as God did. This caused him to be separated from God and with that he suffered his fate. This causes the reader to ask why Wells would draw this parallel with Christian teaching considering his opinion of humanity from a Darwinian standpoint. A possible decisiveness from this is that Wells is not saying there is no God, but mixed baga the exact opposite that life itself is a supreme force, represented in his novel by the bacteria that defeats the Martians. Is Wells alluding to a different kind of God, a supreme life-force which permeates itself throughout the universe and gives rise in turn to all other conceivable life forms? Wells may be saying yes, there is no Christian God, man has no significance and life is meaningless. But he may also be saying that life it self is the manifestation of a supreme force. And that separation from this life-force through chase of knowledge could spell disaster for our own species as it did in the case of the Martian invaders.War of the Worlds, although classified as a sci-fi novel, could in many ways be seen as an old fashioned morality tale, in this case warning humanity to be careful of our pursuit of technology and knowledge, lest we lose our very soul. Wells shows us that extinction of our species can and may happen at some stage in the future and that our view of who we are and our perceptions of the wider universe may affect our survival in such(prenominal) an instance. He does this by exploring of the theme of humanity under threat in The War of the Worlds.

A Marketing Research Project on Pepsi

A Marketing Research Project on PepsiPepsi booby was first do in the 1893 by pharmacist Caleb Bradham in raw Bern, North Carolina. Initi onlyy Pepsi was introduced as Brads Drink by Bradham in 1898 and was made at Brahams pharmacy where the deglutition was also exchange. Later, Bradham changed its named to Pepsi gage, due to the enzyme pepsin and kola nutlike used in the recipe. In 1903 Pepsi- gage was offici eithery registered with the U.S. Patent Office. Today Pepsi Cola is manufactured by PepsiCo. PepsiCo is a demesne leader in at rest snacks, foods and drinks. Currently PepsiCo is the number 2 manufacturer in squeezable drinks croupe Coca Cola, number nonpareil in snacks and number one in juices. PepsiCo has r fifty-fiftyues of $40 one thousand thousand a grade with beverages contri merelying to less than 50% of that revenue.Market SegmentationEarly in its history, Pepsi understood market partitioning and the importance of having consumers to advertise to that be nt locked into a specific production yet. Pepsi realized in the 1940s that African Americans were an untappedniche market. At the time Pepsi was capable to gain market sh be by targeting and advertising towards African Americans which they hire proceed to do. Today Pepsi markets its product to younger people. The idea behind marketing towards younger people is to lock them into their product done let on their life history. Pepsi realizes that their beverages leave alone continued to be bought by customers as they get older so they atomic number 18 trying to build a strong customer base by marketing to 14-30 form old males and females. Pepsi markets to all social backgrounds of all preceptal and occupational backgrounds. Pepsi customers are loyal to their products as they can slowly chemise to an alternative beverage and these customers are both aware and interested in the products Pepsi has to offer.Market Size/CharacteristicsThe market size of the fragile drink patien ce has been changing. It decreased in early 2000s, and is now increasing into the 2010s. The market has shown an ontogeny in both sports and energy drinks. Currently, the total market look upon of well-fixed drinks in the coupled States is $60 billion. As of 2009, Pepsi-Cola had gross revenue of $18 billion trailing only behind Coca Cola in the United States. Soft drink consumption has a market share of 46.8% deep down the non-alcoholic drink industry in the United States where the total market value of soft drinks over $307.2 billion globally.Market ShareData from potable Digests 2008 report onCarbonated Soft Drinks has shown that PepsiCos U.S. market share is 31 percent while rival Coca-Cola alliances is nearly 45 percent percent. Overall, Coca-Cola let outsells Pepsi in al roughly all areas of the world, few exceptions. at a lower place is a graphical example of United States soft drink market share from 2008.pepsico.comBrand increase AttrisolelyesFrom the Pepsi Cola w ebsite they explain how with all of the different Pepsi products available that there is something for everyone. Pepsis brands are very popular not only in the United States, but all over the world and are enjoyed by everyone. The product Pepsi offers from its colas are sweet, delicious, less carbonated than its rival Coca Colas. Pepsis Mountain Dew product is even less carbonated than its Colas and is of very sweet tasting, marketed towards the younger populations. The Gatorade products Pepsi manufacturers are global leaders in sports drinks and provide a delicious tasting beverage with a lot of electrolytes for athletes losing fluids in a hard workout or a competition. The teas and waters manufactured by Pepsi are refreshing and a tasty alternative to the carbonated beverages. intersection point MixThe product cock of Pepsi is one which is very wide and very deep. The width of Pepsi products come from all of the different types of products Pepsi sells which include carbonated sof t drinks, waters, energy drinks, teas, juices, ready to drink coffees, and sports drinks. The depth of Pepsi Cola comes from the numerous Pepsi brands in individually type of product. Pepsi has turgid brands in each product category. Some of the large-mouthed brands in each category includeCarbonated Soft DrinksPepsi, Mountain Dew, Sierra mist overWatersAquafina, SobeEnergy DrinksAmp, No FearTeasLipton Brisk, Iced TeaJuice DrinksDole, maritime SprayDairy-Based DrinksSobeReady to Drink CoffeesStarbucksSports DrinksGatorade, G2Pepsi-Cola is leading selling beverage for Pepsi in North America and the world. Mountain Dew contributes greatly to Pepsis sales and has a large presence in the North American soft drink market. Below is a graphical representation of the Pepsi-Cola North American harvest-home Mix.pepsico.com crop schemeThe strategy of Pepsi can be taken right from a quote off of the Pepsi website which reads Pepsi is constantly on the lookout for way of lifes to check into their consumers get the products they want, when they want them and where they want them. From this quote one can easily recognize that it is key to Pepsi to produce good tasting products that are distributed all over and easy to purchase. Pepsi and its products can be seen everywhere and this is important to them as they contain so many different products. Pepsi has products that are alternatives for each otherwise and this allows them to have such a great presence in the soft drink market and have large percentages in the market share.Product Life CycleProduct life cycle is the stages a product goes through from its introduction, to ontogenesis, its maturity, and then its decline. The Pepsi Company, although it has a lot of mature product in its colas and other soft drinks, it still has some growth. A lot of the growth of Pepsi is due to the parvenuly popular energy drinks which it produces and the sports drinks. The reinvigorated products Pepsi is producing each year g ive me reason to believe it is not quite at maturity, but is at the top of the grown stage in its product life cycle. This diagram helps illustrate where Pepsi currently is in its life cycle.Product evolution and InnovationThe Pepsi Company website writes, The Pepsi Company continues to innovate, creating new products, new flavors and new packages in varying shapes and sizes to meet the growing demand for convenience and healthier choices. The way Pepsi develops products and innovates is by offering new different tasting beverages. Pepsi has come out with numerous different soft drinks, and has added many other products to their product mix. some other types of beverages including energy drinks, juices, and sports drinks are ways in which Pepsi has been innovative and the different flavors it comes out with ever years shows the development of Pepsi.Pepsis latest innovation is adding three new products which are considered to be a throwback to the 1960s and 1970s. Pepsi Natural, Pe psi turnaround, and Mountain Dew Throwback leave alone all be change with these older logos and are all sweetened with natural sugar. These recipes date back to the 1960s and 197s and go away be able to be purchased this month.PricingThe United States carbonated soft drink market is a mature market where the industry sales growth is largely driven by population growth and advertising. Product innovation is also taking place in the industry and is an important aspect of pricing in the market. Since there is a mature genius of the market both Pepsi and Coca Cola have resorted to price unlikeness strategies to maximize the value of consumer demand. Price discrimination means that there will be different prices for the product in the different regions it is being change. Pepsi, degree Celsius or other soft drinks have similar prices and the price will vary slightly from place to place and depending on which packaging it is exchange in.DistributionOn February 26, 2010 the Pepsi Beverages Company(PBC) was formed when PepsiCo bought both of its largest distributors in the world. The Pepsi Beverages Company is made up of the Pepsi Bottling Group which worlds largestbottler of Pepsi-Cola beverages. The Pepsi Bottling Groups sales of Pepsi-Cola beverages accounted for more than one-half of the Pepsi-Cola beverages change in North America. Pepsi Beverages Company is also made up of the motive PepsiAmericas Company which was worlds second-largestbottler of Pepsi-Cola beverages and had19 bottling plants in the United States and had a presence in 16 other countries. PepsiCo and Pepsi-Cola now has much control over its bottling companies and the distribution of Pepsi Cola products. Pepsi products are distributed to stores all over, from small grocery marts to larger bulk storage warehouse stores, and through fountain drinks.PackagingIn the United States Pepsi products are sold in plastic bottles and cans as well as dispensed through a fountain. The cans are packa ged in 6 packs, 12 packs and cases of 24, 36 and 360. Pepsi also has bottles come in 1, 1.5, 2, and 3 liters. Energy drinks firstsold in eight-ounce cans in the United States, but now are sold in similarly sized cans to the other soft drinks. The Pepsi packaging has been simple, containing a blue color, differing itself from the Coca Cola red. Pepsis packaging has not changed much until its new look in 2009 which it changed its logo and packaging in an attempt to detect itself and promote itself from the other colas as a cultural leader.Advertising StrategyRecently, cutting back on televisionShifting to social mediaWebsite, Twitter, Facebook2010 showtime time in 23 years without Superbowl AdYounger genesisPop starsMovie starsPromotionPepsi Challenge Pepsi vs. CokePepsi Stuff sell purchased with Pepsi PointsPepsi Refresh ProjectPepsi brand is dedicating $20 million dollars a yearDonations to local organizationsCauses proposed by the public in health, arts and culture, the environ ment and educationMedia partners for the project include AOL, Face book, Hulu and MTVCompetitive ProductsCoca-ColaandPepsiare the two most popular and widely recognized beverage brands in the worldPepsi-Cola and Coca-Cola authorised are the predominant carbonated cola beveragesCoca-Cola is the originalPepsi tastes sweeter than Coca-ColaCoca-Cola has more carbonation than Pepsi depending on what region you are inSaid that depending on where each one was made the amount of carbonation in them will be different, proving that neither Coca-Cola nor Pepsi have more carbonation than one anotherBoth drinks are no long-lived seen as a beverage but mainly as a brandBoth companies commit to sponsoring festivals and charitable projects in third world countriesMarketing ApproachBoth Coca-Cola and Pepsi market as part of a life-stylePepsi tries to reach out to the younger generation by large-hearted to pop culturePepsis Website tatty pages containing social media linksCoca-Colas website less f lashy and uses a classical appeal, promoting history of beverage

Ryanair Internal and External Analysis

Ryan course Internal and External Analysis1.0 IntroductionOrganisations need to establish go along corporate strategies in order to gain full agonistical advantages. This documental report is to carry out an in-depth abridgment of the both the internal and impertinent environments of Ryanair by utilise the strategic models. Ryanair is a unkept cost rider flight path that operates short haul between Ireland, UK and Continental europium (Gill, 2005). The analyses atomic number 18 important in order for the company to improve its competitive strategies and alike achieve its organisational objectives. This will fulfill Porter (1996) theory that organisations need to continually evaluate their strategies in order to improve their product line trading trading operations (Richard Lynch, 2000)2.0 The analysis of first-cost airline environment and industryThere are many another(prenominal) strategic models that can be used to analyse an organisations internal and away environ ments (Richard Lynch, 2000). This includes PEST, SWOT, Value Chain, Porters five forces, Porters generic model etc. For the purpose of this report, the assign tools would be used in order to identify the problems and issues that are confronting Ryanair and visualize lasting solutions finished the development of discriminate strategies.2.1 Environment analysis of Ryanair using revenue stamp model(P)olitical factors affecting Ryanairs operationsPolitical situation in the Middle East is causing a hike in dismiss termss and high maintenance costs which is affecting Ryanairs first gear price schema (Penelope stumbler et al, 2005). some otherwise political factors including terrorists activities require prompted Ryanair to increase its security measures thereby increasing high costs. This has unfortunate effects and conflict on its depression price objective.The careens in government policies much(prenominal) as the enforcement of climate change charges on airlines is aff ecting Ryanair assembly line strategies (Penelope Butcher et al, 2005). The European Union (EU) abolished the certificate of indebtedness free sales which affected the numbers of tourist passengers (Scholes et al, 2005). In February 2004, the EU ru take that Ryanair has been receiving state subsidies for its base airport at Charleroi Airport and this led to the repayment between 2.5 million to 7million to the regional government (Scholes et al, 2005). The EU as well devised new(a) rules to cover overbooking of flights and automatic compensation for cancelled flights (Scholes et al, 2005).(E)conomic factors that affects Ryanair operations and strategies open fire price increases The continuous increase in the price of fuels has made it grueling to meet it low cost objective (Penelope Butcher et al, 2005). The increase in air-flights price has made passengers to seek alternative cheaper means of transport much(prenominal) as rail thereby mavining to loss of earnings.Fluctuating currencies The dissymmetry in the price of US dollars, Euro and the British Pound is affecting the rail line operations of Ryanair because Ryanair engages in Fuel hedging and this could lead to high business risks.Potential economical recession and downturn economic recession has had adverse effect on the airline industry delinquent to a diminution in the number of jaunters.(S)ocial/cultural factors effecting Ryanair business environmentsAging nations Aging populations travel less and also factors such as cocooning effect have prevented passengers from travelling i.e. terrorist activities countries like Afghanistan, Iraq, Pakistan etc (Penelope Butcher et al, 2005) pocket-size cost strategy/wider human ecology Lower cost of fares provided by Ryanair means that they attract wider demography of consumerThe working out of EU The EU has change magnitude the number of passengers travelling across Europe and been also been increase in business trips will lead to much customers base.(T)echnological factors affecting Ryanair business environments.Wireless technology expansion The development of net has increase online sales of air ticket and it is now used for online checking in reading and communication development technological developments such as impression conferencing, instant messaging, and mobile communications has led to less travelling for business travelers.Other developments such as high-speed trains i.e. Euro star will lead to a decrease in air passengers and it will affect air passengers(L)egal factorsMany new EU laws and regulations have affected the operations of Ryanair air. Other new EU laws which have legal rulings that are affecting the operations of Ryanair include overbooked passenger compensation, cancelled flight compensation and other laws.(E)nvironmental factorsThe progression of environmental sustainability by the regulatory, governmental and non-governmental organisation has led to the introduction of other charges on the airl ine. These include carbon emission charges, climate change security department charges etc. The environmental factor has also lead to the introduction of spontaneous carbon-off driven charge from the airlines to the passengers.2.2 Environmental analysis of Ryanair using Michael Porters five forcesThe first forces is utilize to Ryan air and Porter (1996) identified five forces namely threat of new entrants, the power of buyers, the power of suppliers, the threat of substitutes, and competitive rivalry. affrights of new entrants New entrants justification by EU regulation- Many new competitors such as BMI, roaring Jet and other European airlines are being protected by the EU laws and price regulations according to European Union101 article 86 regarding rivalry and fair trade.There are barriers to entry that are faced by Ryanair in the past but some of these barriers have been reduced callable to the increase in regional and petty(a) airports that are very profitable for Ryana ir business operations because the airports are less congested.Bargaining power of suppliersIn the airline industry, the aircraft suppliers are two major players Boeing of the US and Airbus (European Consortium). There has been swell competition between Boeing and Airbus which has averted price fixing and thus creates advantages for the airlines. In 2002, Ryanair set up a Dutch vendue between Boeing and Airbus, and Boeing won the auction based on the fact that it gives better discounts to Ryanair (Stanley, 2005).The power of buyersThe customers are more than(prenominal) associated with lower costs and the internet has been used to exploit this. The strong proclivity for customer loyalty because of low switching costs is affecting Ryanair negatively.Threat of substitutesAlternative systems of transportationThe alternative systems of transportation affect the market of airlines operations such as Ryanair. These includeBus divine services such as Euro lines that have a European net work of road transportation (Penelope Butcher et al, 2005)Rail services including Euro Star is creating a askewer competitive environment for Ryanair.Videoconferencing Technologies such as video-conferencing, web-mail, etc. have reduced the need for face-to-face meetings. This has greatly affected the turnout of business travellers.Rivalry among existing firms Ryan Air has many rivals including BMI baby, MytravelLite, Easy Jet, and Buzz. This competition has affected Ryanairs markets (Penelope Butcher et al, 2005)The analysis of the fives forces of porter and the PESTLE analysis indicate that Ryanair business environment is dominated by stiff competition which are affecting its operations. This has led to the development of new competitive strategies by the CEO. The strategies are entirely customer focused, based on providing low and competitive prices, excellent quality services and less operational charges on passengers as will be discussed below.3.0 The analysis of the strategi c talent of Ryanair and the recognition of the key strengths and weaknesses(S)trengths of RyanairLow cost due to its no-frills approach high gear financial capability- Ryanair has good financial capability that has a great impact on its finances and its ability to withstand increasing legislations and unfavourable economic conditions such as fuel price increase, unstable foreign win over markets etc. (Ryanair corporate report, 2010)Good Customer Service- Ryanairs strategy is to deliver the stovepipe customer service performance among its competitors. Based on Association of European Airlines reports and its own published statistics, Ryanair has achieved highest punctuality, fewer lost luggage and fewer cancellations because it operates from low congested airports.Good technological base By utilising the power of Information technology such as internet, in January 2000, Ryanair converted its host qualification system from the BABS (British Airways Booking System) to a new syste m called Flightspeed, which it operates under a 10 year hosting agreement with Accenture Open Skies (Open Skies).High publicity due to its chief executive Michael O Learys controversial issuesHigh financial capability see Appendix 1(W)eaknesses of RyanairLegislative issues with authorities Ryanair has been engaged in legislative issues with the Airline regulators and the EU commission.Secondary and provincial airports The use of secondary and regional airports by Ryanair has adverse effects on the passengers who spend more money to get to the cities. Over time customers may find this as big inconvenience.Prone to bad press Ryanair is perceived as coercive and the slightest incident gets a lot of press coverage.Niche market dependant expansion possibility3.3 Ryanair strategic capabilities value chain and core competencesLow fares The provision of low fare air tickets by Ryanair is the strategy in order to gain full market leadership. The low fares stimulate acquire and the tar gets are business and leisure travellers.Ryanairs frequent Point-to-Point Flights on Short-Haul Routes. Ryanair provides frequent point-to-point service on short-haul routes to secondary and regional airports in and around major population centres and travel destinations has a major impact on the passengers who are nifty to take short flights to their destinationLow Operating Costs Ryanair achieves its low operating costs by operating in secondary and regional airports where there are low congestion and less airport charges (Gill, 2005) maximising and Utilising and the use of the Internet and other technologies Ryanair has been utilising the internet technologies to improve its sales through online sales and the renting of its own servers for operations (Gill, 2005). This has led to an increase in its sales figures as shown in the account of the company.Improvement of operations by offering ancillary services Ryanair provides ancillary services such as hotels, car rentals, in-fligh t sale of beverages, hostel rentals, internet services and holiday bookings in order to increase its sales and customer base. These services have increased the competitive positioning of the company over its main rivals such as BMI baby, easy Jet etc.Contracting out of services.Ryanair only kept up(p) its own staff and services at Dublin Airport, aircraft use, ticketing, baggage handling and other functions had been contracted out to third parties (Gill, 2005).4.0 ConclusionRyanair is a redoubtable European airline that has gained competitive advantages over its competitors through the implementation of appropriate corporate, business, marketing strategies. The application of low operational costs discussed such as use of regional and secondary airports, customer satisfaction and low price strategies have all made Ryanair a highly competitive airline that will continue to dominate the market. While its external environment has proven to be highly competitive and not very conduciv e to business, it appears that Ryanair strategic capabilities have helped to build and maintain its success.

Paracetamol: History, Structure and Dangers

Paracetamol History, Structure and DangersWhat is Paracetamol?Depending on where you live in the world, N-(4-hydroxyphenyl)ethanamide is know as Paracetamol or acetaminophen with the molecular formula of C8H9NO2. Paracetamol or acetaminophen belongs to a group of euphonys which have painkiller ( spite reliever) and antipyretic (fever reliever) properties. For these reasons it is used for experience a person of mild to cut back pain including headache, joint pain and toothache. In Addition to controlling fever (high temperature) Paracetamol can also be used to relive symptoms of cold.History of ParacetamolThe history and discovery of Paracetamol is fascinating as it was discovered by accident when a alike(p) molecule acetanilide was put to use as an analgesic and antipyretic medicine in the late 1800s.At the approach of 20th century the discovery and synthesis of medicine was based on pure chance, as scientists randomly tested untested compounds on test subjects (mainly humans , without any awareness of their possible gradient effects) to examine both their positive and negative effects. The discovery of Paracetamol can be linked with the discovery of acetanilide which was the first derivative of aniline (see ensure 1.1) to be found to contain analgesic and antipyretic properties. physique 1.1 shows the anatomical mental synthesis of the organic compound anilineAcetanilide was synthesised when the aniline gained a unessential amide group. This occurred when aniline was re maped with ethanoic anhydride, fareing in the production of C8H6NCOCH3 and CH3COOH (ethanoic acid). The equation for the re proceedingion is as follows C6H5NH2 + (CH3CO)2O C6H5NHCOCH3 + CH3COOH curtly after the discovery acetanilide (see flesh 1.2) was produced to be used in therapy in 1886, and it remained in use for several years due to how trashy it was to mass produce. The painkilling properties of the synthetic organic compound acetanilide were impressive only it had to b e abandoned due its high toxicity in moderate doses. For example, it was known to interfere with the function of the oxygen-carrying pigment haemoglobin which caused cyanosis in patients.Figure 1.2 shows the structure of the organic compound acetanilideAs a result a new search began which lead to the discovery of a new derivative called N-4-(-Ethoxyphenyl)ethanamide(see suppose 1.3). To their surprise the new derivative contained the same analgesic and antipyretic properties but was less toxic than acetanilide. The first synthesis was describe in 1878 by Harmon Northrop Morse (3). It wasnt until 1886 that this new drug was marketed down the stairs the name acetphenetidin. It remains in use ever since but the habitude has declined due its undesirable side effects on the liver. Although Phenacetin I still be used today in some split of the country, it was banned in USA by the FDA in 1983 after research showed it had adverse side effects such as kidney ill-treat.Figure 1.3 sh ows the structure of the organic compound PhenacetinFinally, in 1893 a German doc Joseph von Mering managed to improve phenacetin resulting in the production of Paracetamol. Unfortunately, Joseph Von Mering mistakenly thought that Paracetamol had similar adverse effects as acetanilide did and in that locationfore ignored the discovery. It wasnt until the 1940s when this misunderstanding was removed after research showed that Paracetamol was the main metabolite of phenacetin (see figure 1.4) and potentially caused the desired side effects. Further studies showed that it was the other(a) baby bird metabolite that caused the negative effects and that Paracetamol was responsible for the positive effects. This finally led to Paracetamol cosmos put to use a synthetic medicine in 1953 and its being used ever since.Today Paracetamol is manufactured by a upshot of different pharmaceutical companies with different brand names. In the UK alone there are more than ninety over the counter m edicines which contain Paracetamol. Paracetamol is sometimes combined with other medicines such as decongestants (provides relief for blocked nose).Figure 1.4 Shows Paracetamol as the major metabolite (99%) of Phenacetin (5)Mechanism of actionFor reducing temperature Paracetamol is believed to act on a region of the brain called the hypothalamus which is responsible for regulation of soundbox temperature. Paracetamol reduces pain by directly interfering with chemicals in the body called prostaglandins. These prostaglandins act much like hormones (chemical messengers) but do not move to other sites, they remain in the cell in which they were synthesised in. Prostaglandin are thought to be involved in the dilation of blood vessels which cause pain. Paracetamol is recognised by the enzyme which is responsible for the biosynthesis of prostaglandins in the body. Paracetamol inhibits the biosynthesis of prostaglandins. Therefore, reduction in the number of prostaglandin reduce the awaren ess to pain in the body.Dangers of ParacetamolParacetamol is a potent medicine which is easily available without any prescription, even small overdoses can be fatal, because it is metabolised into both toxic and non-toxic products in the liver. For this reason, Paracetamol is often used as self-annihilation drug. Paracetamol overdose can cause liver failure because it is a hepatoxic, which representation even in moderate doses it can cause damage to hepatocytes (liver cells). spate who use Paracetamol as means of suicide die from liver damage and most of the poisoning is due to a metabolite of Paracetamol called benzoquinone amine (see figure 1.5).Quinone amine is dangerously toxic and is eliminated from the body in the liver by a reaction with glutathione (a tripeptide). Insufficient levels of glutathione means the toxic quinone amine testament not be eliminated and starts to build up. Eventually it will start to react with nucleic acids and cellular proteins in the liver caus ing unchangeable damage and eventually death.ReferencesCSID5889, http//www.chemspider.com/Chemical-Structure.5889.html (accessed 1947, Oct 31, 2014)CSID880, http//www.chemspider.com/Chemical-Structure.880.html (accessed 2047, Oct 31, 2014)H. N. Morse (1878). Ueber eine neue Darstellungsmethode der Acetylamidophenole. Berichte der deutschen chemischen Gesellschaft 11 (1) 232233. inside10.1002/cber.18780110151CSID4590, http//www.chemspider.com/Chemical-Structure.4590.html (accessed 1621, Nov 1, 2014)Ellis, Frank. Paracetamol a curriculum recource . RSC, http//www.rsc.org/learn-chemistry/content/filerepository/CMP/00/000/047/Paracetamol_web.pdf. (accessed 211, Nov 1, 2014.

Character Analysis of The Wife of Bath of Chaucers Canterbury Tales :: Chaucer The Wife of Bath

compositors case compendium of The wife of privy of Chaucers Canterbury TalesIn Chaucers Canterbury Tales, In Chaucers Canterbury Tales, Chaucer opens with a translation of cardinal hoi polloi who are going on a pilgrimage. all(prenominal) somebody has a distinct personality that we can recognize from the right smart people behave today. He purposely makes The married woman of vat resist come out of the closet more compared to the other characters. In Chaucers General Prologue, the wife of Bath is intentionally described in an explicit way to grow a shocking response. Her turn, physical features and references to her past are purposely discussed by Chaucer create the reader to wonder how well she fits the rules imposed by Christian government regarding womanly behavior. Women were categorized as saints or sinners by their actions check to Christian tradition. There were two women who represented the sinner or the saint. eve caused the spill of all men supposedly whereas the Virgin Mary, the mother of Christ, symbolized purity. The Wife of Bath is a headstrong bold woman of her condemnation. She shows dark her sunlight clothes with evident pride, wearing ten pounds of cloth, woven by herself below her hat.Her clothing symbolizes to the reader that she is non timid or shy and besides shows off her expertise as a weaver..Chaucer discusses his words to describe the Wife quite distinctly. His descriptions of her facial and bodily features are sexually suggestive. The features that Chaucer pays attention to describing Alison should be noticed. In the General Prologue, Chaucers description involves her physical appearance describing her clothes, legs, feet, hips, and most importantly her gap-tooth, which during that time (according to The Wife), symbolized unintellectuality and lust. He discusses how she is a talented weaver and inclined Christian who goes on pilgrimages often. This whitethorn make the reader believe that she is a sacr ed woman, but the reader later sees that the Wifes reason to go on these pilgrimages is not due to religion. She feels that every place should be seen this has nothing to due with religion. She may also be dedicated traveller, a medieval touring car who likes to batch see. She is a very self-confident woman who thinks highly of herself and her skills as a cloth maker. The ironic part is when Chaucer adds that she has a gap amid her teeth. During the 14th century, having a gap between the teeth was symbolic of a sensual nature.Character Analysis of The Wife of Bath of Chaucers Canterbury Tales Chaucer The Wife of BathCharacter Analysis of The Wife of Bath of Chaucers Canterbury TalesIn Chaucers Canterbury Tales, In Chaucers Canterbury Tales, Chaucer opens with a description of twenty-nine people who are going on a pilgrimage. Each person has a distinct personality that we can recognize from the way people behave today. He purposely makes The Wife of Bath stand out more compar ed to the other characters. In Chaucers General Prologue, the Wife of Bath is intentionally described in an explicit way to provoke a shocking response. Her clothes, physical features and references to her past are purposely discussed by Chaucer causing the reader to wonder how well she fits the rules imposed by Christian authorities regarding womanly behavior. Women were categorized as saints or sinners by their actions according to Christian tradition. There were two women who represented the sinner or the saint. Eve caused the downfall of all men supposedly whereas the Virgin Mary, the mother of Christ, symbolized purity. The Wife of Bath is a headstrong bold woman of her time. She shows off her Sunday clothes with evident pride, wearing ten pounds of cloth, woven by herself under her hat.Her clothing symbolizes to the reader that she is not timid or shy and also shows off her expertise as a weaver..Chaucer discusses his words to describe the Wife quite distinctly. His descripti ons of her facial and bodily features are sexually suggestive. The features that Chaucer pays attention to describing Alison should be noticed. In the General Prologue, Chaucers description involves her physical appearance describing her clothes, legs, feet, hips, and most importantly her gap-tooth, which during that time (according to The Wife), symbolized sensuality and lust. He discusses how she is a talented weaver and devoted Christian who goes on pilgrimages often. This may make the reader believe that she is a religious woman, but the reader later sees that the Wifes reason to go on these pilgrimages is not due to religion. She feels that every place should be seen this has nothing to due with religion. She may also be dedicated traveller, a medieval tourist who likes to sight see. She is a very self-confident woman who thinks highly of herself and her skills as a cloth maker. The ironic part is when Chaucer adds that she has a gap between her teeth. During the fourteenth cen tury, having a gap between the teeth was symbolic of a sensual nature.

Draculas Death in Bran Strokers Novel Dracula Essay examples -- Drac

Draculas Death in Bram Strokers Novel Dracula In Bram Strokers infamous novel, Dracula, he tries to explain the life of the undead, then continues to explain how to erase these creatures of the night. We find out that you must stab a vampire in the heart with a wooden stake, and then slash off their head. This is the further way that we are led to believe that you may be capable to run through these undead. We learn this through Stokers vampire expert Van Helsing, he seems to be the most educated on the subject of the undead and creatures of the night, otherwise know as vampires. He explains to the rest of the posse, which consists of Harker, Quincy, Dr. Seaward, and the Van Helsing, on how this feat must be done. But later, in one of the most mysterious move of the novel, Draculas death, you are supposed to see another way to kill a creature if the night. Did Stoker make a mistake, or was this wise to(p)? Due to these details I believe that Dracula merely trope shifted h is way out of this predicament. This elite group is now searching to bring down Dracula. They first start with ...

Feminist Critique of Tess of the DUrbervilles :: Essays Papers

Feminist Critique Tess of the DUrbervilles Tess of the DUrbervilles November 19, 1999 Ellen Rooney presents us with a feminist perspective which addresses a few key conflicts in the story, fling qualification if not answers. Essentially, Rooney argues that Hardy is unable to represent the meaning of the control in The Chase from Tesss point of view because to present Tess as a speaking subject is to risk the possibility that she may go forth as the subject of desire. Yet a figure with no effectiveness as a desiring subject can only formally be said to refuse desireHardy is blocked in both directions. (466) According to Rooney, we do not hear from Tess in this instance, for if we were to, it would only reward the notion of Tess the seductress. Yet, in various versions, Tess is presented as a seductress. Even by her nature as a beautiful women, Hardy presents the reader abstruse messages should we see her as a willing seductress, or as a victim who must suffer because of her bodys effects on others? Rooney argues that Hardy never comes to a conclusion on this issue, barely enables Tess to found over her body, utterly silenced and purified, not by Hardys failure to see that she might speak, but by his unflinching translation of the inexorable forces that produce her as the seductive object of the discourses of man (481). Rooney writes a capable piece of gender criticism, in that it is defined as how women need been written. Gender issues seem permeate the story and the author doesnt concur a definitive stand on them. Rooney attempts to examine what role Tess plays in the story, how her interactions with Alec and Angel Clare form her identity, and how she triumphs over her afflictions. Ironically, her biggest affliction is her natural beauty its something men simply cannot pass up, and just by her looks, she becomes seductive.Rooney brings this point up, but much to her credit, does not unleash an attack on Hardy or men because of it. Often feminist criti cs bear the burden that they are disclose to get men, yet when there is an apt argument for doing so in Tess, Rooney refrains and simply addresses the issues. Overall, her article was quite helpful in addressing the most vacillate conflict in the whole story.

The Summa Teologica By Thomas Essay -- essays research papers

The Summa Theologica by Thomas AquinasBorn in Italy, Thomas Aquinas was peerless of the most meliorate men of histime. Aquinas, whose family were noble, was educated as a monk and later continued his education at the University of Naples followed by the University of Paris where he studied the ancient Greek apprehension of Aristotle. Educated in both philosophy and theology,Aquinas is thought to be one of the most important philosophers of Catholicism. One ofAquinass most influential writings is the Summa Theologica. In this document, Aquinas clarifies four questions concerning the Church Whether it can be demonstrated t Godexist? Whether it is evermore sinfuhatl to wage state of war? Whether it is lawful for Clerics and Bishops to contradict? And whether it is lawful to fight on holy days? He answers each question thoroughly but indecisively however, when he answers the second question it seems his conclusion have got been manipulated in ways that can benefit the church with out making them face up double sided with their teachings.The second question is Whether it is always sinful to wage war? In this question Aquinas states in his objection (1), It would seem that it is always sinful to wage war because penalisation is not inflicted except for sin. instantly those who wage war are threatened by our Lord with punishment therefore, all wars are unlawful. (172) However, he justifies the act of war by bountiful three necessities. The first he mentions is only an au...

MADD: Mothers Against Drunk Driving Essay -- Expository Drinking Essay

MADD Mothers Against Drunk DrivingIt is 220 in the cockcrow when the phone rings. You are automati bring upy startled and jump to pick it up after the second ring. That feeling in your stomach tells you that nighthing is terribly wrong. It is the constabulary on the other end of the line telling you that your daughter has been in a fatal accident. As the officer is talking, you seem to freeze and partition out. Your spouse is up now and takes the phone and talks to the officer to hazard out what is going on. You are in a state of s sterndalise as you both drive to the hospital so that you all can identify your daughter. When you be enter more coherent, you learn that a senseless arse around who was drunkard took your precious baby away from you. This is one phone call that parents all over America go to sleep praying every dark that they will not regulate. It is horrifying to learn that your child has been in a car accident, but if the cause of the accident was a drunk numb er one wood then it is even worse. This is so because you endure that it was someones preference to drink and drive and this led to the death of your child.Losing a child or a family member to drunk driving is hard fact to come to grips with. Losing someone you love is hard to deal with, yet when it is due to drunk driving it is hard for different reasons. There are support groups end-to-end the country that were created to aid people in dealing with the loss of some one that they loved. People who have to face these hardships need to know that on that point are others out there who want to help. Those suffering need to know ways in which they can support others in their same function and ways in which they can help defeat the crime of potable and driving. Probably the most famous group that helps people cope wi... ... audience and help get the message out that MADD wants to send.Mothers Against Drunk Driving is an governance that strives to stop drinking and driving, suppo rts the victims of this crime and attempt to prevent underage drinking. This obdurate group of people is also known for the support that they give to the families of the victims. The websites of this composition are key in guiding those interested in helping or being helped. The websites are a great way to get involved in achieving their cause and learning more about MADD. Without the of import website of Mothers Against Drunk Driving, some victims would go unsupported because of the lack of audiences. Works CitedMADD. 1 Oct. 2003. http//www.madd.org/home/.MADD Illinois. 2 Oct. 2003. (http//www.maddillinois.org/).MADD Mothers Against Drunk Driving. 2 Oct. 2003. (http//www.madd.ca/).

Free Hamlet Essays: Lonely Hamlet :: Shakespeare Hamlet Essays

Lonely Hamlet   Hamlets decision to keep the murder of his father a secret to himself, on with the betrayals of many of his close friends and family, leads to his eventual downfall. If someone was there for him, whether it was his mother Gertrude, his female child Ophelia, or Rosencrantz and Guildenstern, maybe his timeless death could have been prevented. Instead, his mother side of meats with Claudius who wants to decimate him, Ophelia wont go behind her father, Polonius, top to be with him and Rosencrantz and Guildenstern go behind Hamlets back and spy on him for Claudius.     Gertrudes blindness to the whole situation is sickening. How she marries the brother of her former husband even out after he kills him and never knows the right is beyond me. She never cared nigh how her son felt before or after she married Claudius. She didnt even wait very long after her husband died to outsmart married again ( I ii 180-181. Thrift, thrift, Horatio. The fune ral baked meats did coldly confer forth the marriage tables.). Therefore she is either a very slow, naïve woman or a very evil, coldhearted one. For someone to side with a individual even after their own son has told them that the person theyre with has murdered their former lover is absolute lunacy ( leash iv 29-30. A bloody deed- almost as bad, good mother, as kill a king, and marry his brother.). Not knowing the truth in the first place is one thing, but turning your back on your own flesh and blood is another. Therefore without his mother on his side, Hamlet has lost all the family in his life that could have helped him incur through his terrible time and he sinks lower than ever before.     Ophelias obedience towards her untrusting father is indescribable ( I iii 101-103. adherence? Pooh You speak like a green girl, unsifted in such doubtful circumstance. Do you believe his tenders, as you call them?). Why a giving woman would listen to her father and no t help the man of her dreams in his time of need is disheartening. A mans girlfriend should be there for him when a family member passes away, no matter what. If she had been with him on the jut out to kill Claudius and knew about his fathers ghost who told Hamlet that Claudius was the one that murdered him, than uncomplete one of them would have went crazy.

Marketing Essay -- Technology, Internet, Digital Information

net income permits shrimpy barteres to gain and maintain their market share that helps them to compete with huge industry. The meshing is no longer a novelty in the minds of todays population as it is the availability of having internet connection. In fact, the Internet and digital information have taken over many aspects of our lives from communication to information consumption, to new ways of doing business. It has reinvented our vocabulary and gave new meanings to words in cyberspace, for lesson surfing, visitors, and hits or navigates (Nicholas and Dobrowolski, 2000). These changes in meaning can be discovered as well in the word user, it can mean a surfer or a visitor. Consumers today are increasingly utilizing engine room as an effective tool in their obtain experience. The popularity of Web2.0 has helped in the reaping and public popularity of social networks and has created a new world of collaboration and communication. Online shop is as a complex process, and requi res basic IT knowledge and requirements (credit card, computer) for customers to buy goods online. However, the commission of Malaysian government is on building up the platform needed to support electronic business. Malaysian electronic consumerism is evolving at rapid put because of consciousness and communications availability that convince consumers to involve in electronic business activities.Malaysia from March 2011 according to Internet World Stats , there were Internet users with 58.8 % penetration and 1,331,800 broadband subscribers as of March 2008). The penetration of Malaysian shopping online (those who bought or ordered goods and work online) in 2000 was 1% of the total grown population in Malaysia (Taylor Nelson Sofres, 2001). Accor... ...2006). (Peter Drucker, 1999) wrote in the psychological natural features of e-commerce, remoteness has been removing. forever business must be internationally competitive. The rivalry is not local anesthetic anymore. tactical a ssessment will result in to the best reward, art object make an investment in online marketing (Scanlon, 2009).Consumers can evaluate competing goods and services with minimum expenses of personnel time or effort, which results in competitive business markets and lower brand loyalty (Srinivasan, 2002). Thus, my study will be ascertain to realize the causes of loyalty on the online shopping environment. Consumer-created information has become a rather significant influence on consumer behaviour such as decision making. Online consumers reviews are part of consumer-created information by web site users who have by now bought the target product (Park, 2007).

Sport Utility Vehicle Essay -- Vehicles, Cars and Trucks

For as farsighted as there energise been roads to drive on, Americans sustain had a love affair with their cars and trucks. forever since consumers became interested in car contrive and styling in the 1920s, the car make ups have invested in innovation to quench the crave of the American car emptor (Pauwels, Silva-Risso, Srinivasan, and Hassens, 2004, p. 143). When I was young, September was the time of social class when the car manufactures showcased the new models, generating fervour and of course new gross sales. In the mid-nineties and 2000s, a new livestock of vehicle was introduced, the sport utility vehicle (SUV). This was a marketing experimental condition for vehicles similar to the station wagons of the 70s but built on a truck chassis. These vehicles were perceived as rugged and fitted of being utilise impinge on road. Since they were considered trucks, they were less regulated as cars and had wretched give notice economy. Nevertheless, these vehicles grew in popularity collectable to their versatility and low heavy weapon hurts at the time.However, gas prices in the United States increase in the summer of 2003 before declining in the fall of the division to levels that prevailed in the spring of 2003. Gas prices began another change magnitude curve in January 2004, which lasted through whitethorn of that year before pedigree to moderate once again. The mediocre per gallon price reached in whitethorn 2004 was 39.1 percent higher(prenominal) than the May 2003 average, and the May 2004 average was 22.5 percent higher than the average price reached in September 2003 (United States Department of Energy, 2011)A level-headed expectation is that increases of this magnitude in gas prices would motivate consumers to purchase more than fuel-efficient vehicle for their transportation needs. The trend during the 1990s in the United States had been char... ...data account year over year sales decreases for full size SUVs. Exam ples of their insurance coverage includes a decrease of sales for Ford Expedition of 33.6%, Cadillac Escalade cumulus 16.3%, and Chevrolet Tahoe down 11.9% (Healey, & Eldridge, 2004, pp. 10).Today, with gas prices hovering amongst $3 and $4 per gallon, the customer remove for SUVs has moved from full-sized SUVs to the more fuel midsized and crossover economical models where miles per gallon is significantly higher than models sold in 2003, generally offsetting the increases of gas prices.In general, this scheme test along with the supporting(a) data validated that there was a correlation between the price of gas and the sales of full-size SUVs by way of increased manufacture price incentives. This correlation could have been used to direct corporate strategies for incoming models in the SUV market class. Sport return Vehicle Essay -- Vehicles, Cars and TrucksFor as long as there have been roads to drive on, Americans have had a love affair with their cars a nd trucks. Ever since consumers became interested in car design and styling in the 1920s, the car manufactures have invested in innovation to quench the thirst of the American car buyer (Pauwels, Silva-Risso, Srinivasan, and Hassens, 2004, p. 143). When I was young, September was the time of year when the car manufactures showcased the new models, generating excitement and of course new sales. In the 1990s and 2000s, a new breed of vehicle was introduced, the sport utility vehicle (SUV). This was a marketing term for vehicles similar to the station wagons of the 70s but built on a truck chassis. These vehicles were perceived as rugged and capable of being used off road. Since they were considered trucks, they were less regulated as cars and had poor fuel economy. Nevertheless, these vehicles grew in popularity due to their versatility and low gas prices at the time.However, gas prices in the United States increased in the summer of 2003 before declining in the fall of the year to le vels that prevailed in the spring of 2003. Gas prices began another increasing trend in January 2004, which lasted through May of that year before beginning to moderate once again. The average per gallon price reached in May 2004 was 39.1 percent higher than the May 2003 average, and the May 2004 average was 22.5 percent higher than the average price reached in September 2003 (United States Department of Energy, 2011)A reasonable expectation is that increases of this magnitude in gas prices would motivate consumers to purchase more fuel-efficient vehicle for their transportation needs. The trend during the 1990s in the United States had been char... ...data reported year over year sales decreases for full size SUVs. Examples of their reporting includes a decrease of sales for Ford Expedition of 33.6%, Cadillac Escalade down 16.3%, and Chevrolet Tahoe down 11.9% (Healey, & Eldridge, 2004, pp. 10).Today, with gas prices hovering between $3 and $4 per gallon, the customer demand fo r SUVs has moved from full-sized SUVs to the more fuel midsized and crossover economical models where miles per gallon is significantly higher than models sold in 2003, generally offsetting the increases of gas prices.In general, this hypothesis test along with the supporting data validated that there was a correlation between the price of gas and the sales of full-size SUVs by way of increased manufacture price incentives. This correlation could have been used to direct corporate strategies for future models in the SUV market class.

Jim Henson Essay -- Essays Papers

Jim Hen passwordJim Henson once said, Follow your enthusiasm. Its something Ive of all time believed in. Find those part of your life you enjoy the almost. Do what you enjoy doing (qtd. in Fionaurora). Jim did just that. He love puppetry and made many others love it too. The creator and a doer of the Muppets, Henson is known worldwide for his creations, which include shows like benne Street and The Muppet Show, and characters such as Grover, Elmo, Big Bird, the Swedish Chef, Bert and Ernie, and Miss Piggy to name a few. Jims most famous character was Kermit the Frog. Kermit remains the Muppet with which Henson is most about associated. Through television and feature films, Henson developed the art of puppetry to new high gear of popularity and storytelling capabilities, especially the ability to create sympathetic and emotional characters that are laughable at the same time. Jim Hensons countless movies and television shows were loved by audiences young and old, and they continue to have an impact on people or so ten years after his sudden death. James Maury Henson was born family line 24, 1936, at Kings Daughters Hospital in Greenville, Mississippi. Jim was the second son of Paul Ransom and Elizabeth Marcella Henson. He grew up in nearby Leland, where his father, an agricultural research biologist, worked for the U.S. Department of Agriculture. His father was busy working and his mother was such(prenominal) concerned with Jims brother Paul. As a result of this he was somewhat neglected. Jim turned to his grandmother, who he called Dear. She helped him develop his love of art and perform (Biography). He also enjoyed exploring the countryside near his house. He spent much of his time with friends by a little stream called Deer creek. Kermit always said he came from a small swamp in Mississi(WRITTEN BY ERIC G.*)ppi. Actually it wasnt a swamp, it was a creekDeer Creek (St. Pierre 15). One of his childhood friends, nicknamed Kerm it, would later become the name of Hensons most celebrated creation. When he was in fifth grade, his family moved to Maryland. At the get on with of fourteen, Jims life was changed forever after the Hensons got their first television. He was fascinated. He once said, I loved the idea that what you saw was taking place somewhere else at the same time (qtd. in Collins). Jim loved puppet shows like Kukula... ...for his work that taught and entertained at the same tim(ERIC G.)e. His shows Sesame Street and The Muppet Show are two of the most watched shows ever. Jim Henson has touched ternion generations with his artistry and will continue to for many years to come.BibliographyAndres, Natalie. A universe of Great Imagination. Jim Henson. 1997. Online. Internet. 3 Jan. 2000. Available http//www.avana.net/bandres/Nat/jim_henson.html Biography of Jim Henson. Henson.com. 2000. Online. Internet. 3 Jan. 2000. Available http//www.henson.com/creators/ aliveness/index.htm lCollins, James. Time 100 Artists & Entertainers Jim Henson. Time.com. 1999. Online. Internet. 2 Jan. 2000. Available http//pathfinder.com/time/time100/artists/profile/henson.htmlFionaurora. Jim Henson Biography. Fionauroras Jim Henson Page. 1998. Online. Internet. 29 Dec. 1999. Available http//www.geocities.com/Hollywood/Academy/3108/henson.htmlMc Farlin, Jim. Jim Henson. Detroit News. 17 may 1990, 1A.Roush, Matt. Like Deaths in the Family. USA Today. 17 May 1990 1A.St. Pierre, Stephanie. Jim Henson, Creator of the Muppets. NY dingle Publishing, 1991.

Allies For Freedom :: Essays Papers

associate For FreedomIntroductionThe reason I choose Allies For Freedom is because I am very elicit in slaves and how they gained their freedom. I also wanted to learn about the famous john dark-brown and everything this man did to change history. This intensity looked interesting to me because it covers not only dependable john brown but also other anyy for the slaves. I wanted to see the different views of the people during bondage. This book also interested me because I knew he was raised in Ohio and I thought to mend to his views from being born and raised in Ohio also.This is a very Copernican subject in history. Slavery changed American history and how we view things today. This book helps us see and understand that not all people were for slavery and there were people willing to give or risk their lives to do something they believe in. the main person this book is about is john brown. To me he is a hero that opened up opportunities for numerous blacks and slaves. Jo hn brown was a main leader for abolitionist. He guide Harpers Ferry with 21 men. They cut telegraph wires, and then made their attack. First the captured the federal arsenal and arsenal. Then the Halls Rifle Works, and supplier of weapons to the government. Then they got 60 citizens of the town and held them as hostages. Hoping that their slaves help them in the fight, but none did. brownness also led a murder of five proslavery men. He led many abolitionists like himself in the fight against slavery.Benjamin Quarles, the occasion of allies for freedom, was a noted author, editor, and historian, and the first African American to be published in what became the journal of American history. He has written many books on slavery and abolitionists. He tried, through his books and writings, to show the Declaration of license and the rights it gave to the blacks and slaves. Benjamin Quarles is a very experienced author. He has written many book and novels on the topic. I think that the purpose that the author was hard to give the reader was to inform and educate them about slavery and abolitionists. The author tells about john brown and how he stood up for slaves and the equality of all men. Benjamin Quarles points out all the problems about slavery and America during this time.

Sarah Jeannette Duncan’s A Mother in India Essay -- essays research pa

Sarah Jeannette Duncans A Mother in IndiaPatriarchal Victorian Men Create Monstrous Victorian Wowork force706 linguistic processA Mother in India, as a story depends on the facade of appearance and the reality of emotional abandonment within a male dominated & Victorian society. Duncans point is that Victorian men create monstrous Victorian women. Relationships of any emotional worth be rendered impossible between capital of Montana and her daughter Cecily because of a life bulky separation imposed by the father. It is impossible for Helena to be Cecilys emotional or spiritual mother because Helena is not emotionally equipped to be anything else other than a servant to her husband. Her life has been pre-arranged by a series of male allowances and dictates. Helena and Cecilys relationship moldiness be emotionally void to work within the shallow, materialistic pre-arrangement of their lives. Helena has nothing to offer her daughter but the emptiness that shes acquired over her lif etime. Helena has spent her life in an emotional vacuum. When Helena is force to draw on emotional experience for her daughters stake she finds immature childish emotions are all she has. Cecily is as a snort to Helena that does not live up to its warranty upon close scrutiny. She recoils from the patch looking with repugnance at her alien possession. Cecily is frequently referred to as an it as opposed to my daughter by Helena. Cecily is also frightened by...