Aims and Objectives of the Copthorne Hotel Essay

An aim is a long term goal that is set by a business in order to improve the quality and value of their company. The Copthorne hotel has four main aims. Their first main aim is ‘To Make a Profit for Shareholders’. The Copthorne hotel and the Millennium group is a plc, meaning their shares are sold to the public on the stock exchange. When a share of a business is bought, they become a shareholder, meaning they own a small stake in the business. They aim to increase their profits for the benefit of their shareholders, the more profit they are making, the higher the dividend their shareholders are going to get back. If for example the value of their shares decline in the stock market, the shareholders may wish to sell them, in order to invest in a company making profit, because in a more valuable company they will be paid a higher dividend. Their second aim is ‘To Increase Market Share’. Market share is the amount/percentage of a particular category of market owned by a certain company. The Copthorne wants to increase their Market Share in order to increase the popularity of the business. An increase in their market share would mean more rooms being booked, more weddings planned and more conferences put in place. All together meaning that the Copthorne would also see an influx in its income, meaning the company has the money to expand further and beat the competition. In order to this they rely heavily on their customers returning, and new customers coming through their doors. In order for this to happen however, they need to meet the customer’s high expectations and provide a high quality, good value for money service. Their third aim is to ‘Increase the number of hotels globally’. The millennium group currently have over 100 hotels worldwide, 13 of which are based in Europe. Over the last few years, the company has grown and expanded slowly, as the business becomes more popular. The term ‘floated on the stock exchange’ means that anyone can buy shares in the business, based on the information read in the company’s prospectus. This simply means that the Copthorne can raise money in order to expand. The Copthorne has been floated  on the stock exchange as it is a Public Limited Company (plc). A majority shareholder is someone who owns at least 51% of the shares in the company, meaning that they have the most influence of the Copthorne’s decisions, and therefore decide on where, when and how to expand. Finally, their last aim is to ‘constantly improve customer service’. Customer service means the quality of the service/goods given to the customer, whether it be before, during, or after. If a company provides a top quality customer service then they are more likely to retain their customers, and in addition attract new ones by word of mouth, meaning that the customer tells their friends, they tell their friends etc. Therefore it is extremely important for a company such as the Copthorne because the business is constantly trying to expand, and having good reviews plays a vital, big role in supporting this. Copthorne Objectives The objectives that the Copthorne set are the shorter term, smaller steps that they take in order to achieve their aims. However as the aims change over time due to external factors affecting the business, the objectives will change and alter as well. In order to achieve their first objective ‘to make a profit for shareholders’ they need to meet or exceed the financial targets set by the Millennium group. These targets may be to increase the numbers of people in the restaurant, sell more rooms, or lower their prices. Overall, their wish is to attract more people through the doors in order to make a profit, so that their shareholders can be paid back. Their second aim was ‘to increase their market share’. To do this they constantly monitor their global position against their competitors and expand globally within the continents they operate in. This means that they measure their success against their competitors, they constantly wish to be beating them and make bigger amounts of profit, so they have the financial room to grow and expand. To succeed in their third objective ‘to increase the numbers of hotels globally’ they try to open a new hotel in a major city across the world every year. By doing this not only are they achieving their aim but increasing the amount of income they get, and therefore helping to achieve some of their earlier aims. Their fourth and final objective is to provide excellent facilities and customer service measured by achieving 95% or more on customer satisfaction surveys, this is set in order to assist their 4th aim of trying to constantly improve customer service. When a customer is staying at the Copthorne they ask them to fill in a survey, these surveys involve questions to do with, the customer service, the rooms, the food, the facilities etc. If they manage to achieve this aim it is displayed on their website and in other advertisements on order to persuade people to stay, if someone sees that another person likes a business, and rates it highly, then they themselves are more likely to try and experience the high quality of service as well. Mission Statement The Copthornes mission statement is to ‘Get it right first time, every time and think like a Customer’. The ‘get it right first time and every time’ means that the staff working within the facility need to try and do everything perfectly, without fault, in their first attempt, there are no second chances as people tend to form their opinions on first impressions. The second part ‘think like a customer’ means that the staff and employees in order to maintain a high standard service need to put themselves in the customers shoes and think what would I expect from a hotel of such high standards? And they need to perform to this level. Overall this Mission statement helps the Copthorne employees stay focused, and stay on the right track to success. A high quality service results in the end in increased sales and therefore increased profits.

Black Theology and Sexual Theology Essay Example | Topics and Well Written Essays - 2500 words

Black Theology and Sexual Theology - Essay Example These secret meetings did not only give birth to rebellion against slavery, but also created room for new black gospel songs; the Negro Spirituals in search of freedom. Social movements that fed black theology growth However, while still practicing Christianity, blacks faced discrimination from the whites in the church, which led to the emergence of independent black churches and movements fight against discrimination and separation in the church (Hopkins 28). Blacks formed a separatist movement that rejected prejudice of the white religionists, which led to formation of churches that segregation and prejudice in the house of God as evil and insulting. These movements gave blacks strength to directly confront their white owners. Black leaders who preached liberation compared keeping slaves in slavery by their masters as wrong as those people who bought Africans as slaves from the African coast, and encouraged the same resistance to fight for liberty arguing that liberty is God-given. The high-spirited fight for liberty and religion in American history flowed and grew leading to formation of more movements in the 1950s and 1960s. Key civil rights movements came into existence to give a hand in issues of justice, hope, liberation, suffering and love that churches preached. They used the church property to congregate as they lured people to support them at conferences organized by the church. The social movements had one agenda as the black theology of fighting for liberty from their oppressors. Methodology Methodology in theology is the process that helps achieve goals of the theology. It determines the relation between God, Humans, and the world (Hopkins 41). Black theology used colonialism, as a method of determining how it contributed to the oppression of... The author concludes that the study of black theology brings a clear indication of the power of the cross that King relates to blacks fight for freedom in America. Although death on the lynching tree acted as punishment to those rebelling against white rule, Jesus’ death on the cross acted as liberation from oppression, giving hope and love to those who have faith in Him. The relationship between Christian’s bearing the cross and social justice work contributes a lot to African American’s fight for freedom. Black Christians felt the redemptive power of the cross, and pleaded Jesus to keep them near the cross in a song. Understanding theology and religion by the blacks helped them understand the power of the cross in redemption, and applied redemptive power in the fight for their freedom. Understanding sexual theology has proved difficult among theologians given the differences among them. Many churches do not consider sexuality in their teachings, and thus fail t o understand the power of sexuality in human life. Different theologies like Althaus-Reid’s indecent and queer theologies aim at fighting heterosexism and other related theologies existing in some Christian churches. Theologians who aimed at liberating people from oppression risked their lives, but nowadays churches do not even consider the price these theologians paid. Thus, the role of uncovering sexuality issues in churches needs a strong contribution of the church faithful in order to end racial, sexual, gender and cultural discrimination in the society.

Normative philosophy Assignment Example | Topics and Well Written Essays - 1000 words

Normative philosophy - Assignment Example This paper will argue that morality can be based on character of an individual, outcomes comes of the actions or the duty. The first ethical theory that should be engaged in the analysis is referred to as Virtue ethics. As one can easily see, the very name of it suggests that the focus of this approach will be on the idea of virtue – the ideal balance between excess and deficiency of a particular trait of character. In other words, this ethical theory draws a strong connection between the idea of morality and the character of a particular person. This is quite important since it holds several significant implications for the evaluation of the actions. For example, the action which is largely considered to be an immoral one, such as lying, might be justified by the approach of Virtue ethics as it will argue that the characteristics of a person turn this action into a good one and he or she does not behave immoral. Indeed, as one can easily see on this example, this ethical theory is mostly concerned with the stable category of being rather than concrete outcomes of the actions. In other words, the morality is considered to be an irreplaceable attribute of a virtuous person while others who were not able to develop any virtues and live in sin behave immorally. It is obvious that this approach has its proponents and opponents and is regarded to be a rather debatable one as it does not give a universal approach to every situation in life. The next ethical theory which should be discussed with regard to the notion of morality is called Deontological ethics. The name of this approach comes from a Greek word which means â€Å"duty†. That is why it would not be a mistake to point out that just like the previous theory was focused on the virtue of the character of a person, this one is focused on the duty. Contrary to Virtue ethics, the Deontological approach is able to prove a person with an easy to use as well as simple to

Review of Literature Dissertation Example | Topics and Well Written Essays - 3750 words

Review of Literature - Dissertation Example Even if not all of the education content is retained, exposure to the education content can lead to additional knowledge that can be useful for both the child and to the society he or she lives in. Thus, attendance is crucial and measures to improve school attendance are just as crucial as education content itself. 2. Importance of Attendance Based on the data and analysis of the National Center for Children in Poverty, around 11 percent of children in the kindergarten and about nine percent in the first grade are chronically absent (Chang and Romero, 2008, p. 7). Chronic absence means that the student has at least 11 percent absences during a 180 days schooldays (Chang and Romero, 2008, p. 6). Chronic absence among third grade students is about six percent (Change and Romero, 2008, p. 7). The National Center for Children in Poverty researchers even believe that the estimates are even conservative because attendance data are missing among schools serving low-income and minority stude nts At the same time, Chang and Romero (2008, p. 4) pointed out that chronic absence can be masked even when average daily attendance appears high. In their elaboration, Chang and Romero said (2008, p. 4): â€Å"Suppose, for example, a school has 200 students and an average daily attendance rate of 95%. The same 10 students, however, are not absent for all 180 days as they would be dis-enrolled. Rather, it is quite possible that the 10 students missing each day occurs because the school is serving 60 students who are taking turns being absent but when absences are added together, miss a month or more of school over the course of the school year. In summary, even in a school with 95% daily attendance, 30% of the student population could be chronically absent.† ... In summary, even in a school with 95% daily attendance, 30% of the student population could be chronically absent.† The key point of the Chang and Romero analysis (2008, p. 4) is that an absences rate of even a very small percentage like 5% can imply that a large number of students may be chronically absent from classes. Unfortunately, however, the incidence of chronic absences are high although chronic early absences from school ranged from one percent to 54.5 across schools in a district where the prevalence of chronic absences among elementary students was about 13.8 percent overall (Chang and Romero, 2008, p. 7). Data from Yeide and Kobrin (2009, p. 2) proved that Chang and Romero (2008) were right about their analysis: in New York City, more than 30% of the youth were chronically absent during school year 2007-08 but the average attendance rate for each grade during the year was at least 90 percent. Yet, despite the high chronic absenteeism associated with the attendance r ate of at least 90%, many schools consider 90 percent attendance rate as an acceptable target (Yeide and Kobrin, 2009, p. 2). In addition, Yeide and Kobrin (2009, p. 2) reported that dropouts are excluded from truancy calculations. The combination of chronic absenteeism, truancy, and dropouts resulted to a situation in which only about two-thirds of ninth graders were expected to graduate in New York City during the year. Studies show that chronic absenteeism is a serious problem among elementary students in the United States. For instance, in New York City, more than 20 percent of elementary school students missed at least a month of school during school year 2007-2008. There even districts of the City where around 30 percent of

GEOLOGY HOMEWORK ASSIGNMNET Essay Example | Topics and Well Written Essays - 250 words

GEOLOGY HOMEWORK ASSIGNMNET - Essay Example Until recently, it was accepted that we live in the Holocene epoch which began at the end of the last ice age. However, the Dutch chemist Paul Crutzen coined the word Anthropocene epoch. The Anthopocene epoch can be considered to have begun sometime in the late 19th or early 20th century. This is because, human impact upon the world has grown much more prominent since the last century and continues to do so with the human population being quadrupled in this period and the human biomass already being much larger than that of any species that ever existed on earth. The concept of a new epoch after the Holocene epoch was first introduced by an Italian geologist named Antonio Stoppani in 1870, but was rejected as unscientific. Since then however the human impact on earth has grown by immense standards and thus the Anthropocene epoch can be said to have begun after the late 19th century. I do support the concept of the Anthropocene epoch primarily because along with the increase in popula tion, the impact of technology on the earth cannot be overlooked.

Provided in the Doc Research Paper Example | Topics and Well Written Essays - 1250 words

Provided in the Doc - Research Paper Example etic technology because it has a lot of drawbacks such as; hair loss, nausea, diarrhea, or death and significant number of the operation to replace the cancer cells without using this technology face failure. Chemotherapy is the principal cancer treatment modality which has decreased cancer mortality rate over the years. Chemotherapy causes setbacks such as nausea, diarrhea, and hair loss. Nanomagnetic technology is a scientific advancement in biomedical engineering that offers a safer alternative to chemotherapy. Chemotherapy was unspecific in its action thereby had the risk of damaging healthy cells. Cases where nanomagentic technology was used, recorded fewer risks. Biomedical engineering should, therefore, be recommended as a safer alternative to chemotherapy as a cancer treatment modality According to the worldwide cancer statistics, 14.1 million people were diagnosed with cancer up to the year 2012. Out of these cases, 8.2 million mortality was reported. The United States alone reports more than 5000 cancer incidences every year. Out of this cases 137 occurred among children aged under the age of fourteen years and 59 were leukemia cases (Robert, 2013). Leukemia is an infectious disease where blood-forming organs like the bone marrow produce a large number of leucocytes, suppressing the production of normal blood cells. Nanomagnetic technology is the use of soft magnetic cores with high resistivity for diagnosis (Schulz, 2009). What drawbacks do cancer cells have, and how biomedical engineering helps to treat these drawbacks? Chemotherapy should be replaced by nanomagnetic technology because it has a lot of drawbacks such as; hair loss, nausea, diarrhea, or death and significant number of the operation to replace the cancer cells without using this technology face failure. The replacement of chemotherapy with nanomagnetic technology will reduce the side effects of chemotherapy. The study will use books and articles as the sources of information. The

Social Performance Part 2 Essay Example | Topics and Well Written Essays - 1000 words

Social Performance Part 2 - Essay Example Companies have set up a code of conduct which ensures smooth operations hence success. Different codes of conduct are used such as Legal and Ethical Responsibility to the Company (Atkins, 2006). This code has further divisions such as Responsibility for Compliance whereby the stakeholders of the company have the responsibility to read and understand this code and to abide by it in both spirit and letter. All records, information and data owned and used by the company must be complete and accurate at all times as explained in the records and reporting (Atkins, 2006). The code of Proper Use of Company Assets gives the employees of various power companies the responsibility of protecting the Company’s assets against misuse, theft and loss (Balmer, 1983). The second code of conduct among the similar power companies is the Additional Legal and Ethical Responsibilities which include commodity marketing and trading whereby they are complying with the set marketing rules (Atkins, 2006). The environment Commitment code enables the company to conduct its business in a manner which is environmentally friendly (Balmer, 1983). The company must comply with the environmental regulations, laws and standards. Privacy of employee information encourages confidentiality of employee’s information (Atkins, 2006). Code of Intellectual Property gives protection to the company’s intellectual property in accordance with federal and state laws (Balmer, 1983). The Antitrust Code is designed to protect consumers from unfair business arrangements and to preserve competition among enterprises (Balmer, 1983). In the Code of Conflicts of Interests, the employees must be careful so that they are not involved in activities that may conflict with their abilities to take action that are useful to the company (Balmer, 1983). The most vital one is the compliance with other rules, laws and regulations such as