Market Management – Aramex

Aramex Assessing vane Strategy And the small shall act big Aramex is a fast exploitation carry with an exceptional business model which has been present in the shopping center east reigon for nearly 30 years and with a culture focus on innovations and entreprenuer send out, it is aiming to be recognised as the fifth global extinguish and logistics service provider Brand Personality Started very small with a strong visionary personality and alot of ambitious to grow big, Aramex is a origin member of the Global Distribution Alliance. What makes Aramex different from other express companies in the market? Armex is the only All in one total exile provider, with high level of customised transportation solutions providing diversified go corresponding international express delivery, freight forwarding, logistics, domestic express delivery, document focusing and a shopping online service which is one of their extremelly succesful world-class innovations called shop and ship where nodes can go online and get a US- or UK-based address assign by Aramex, do their shopping and get their packages delivered to that domestic address in the US or UK.Aramex picks up (the shopping) and brings it over to the region (the shipping). Delivery infinite The slogan reviles the willingness of the company to view a footprint on all(prenominal) corner across the globe, expansions strategies have already taken place as the company have announced the acquicition of Ireland-headquartered Aquaship Agencies, which will strengthen the presence of Aramex in the Irish market and will expand its ocean freight capabilities in Europe.What Message do they deliver on their websites? Aramex develops a unique brand image through their website, they show excellency in all atomic number 18as, they have developed many electronic tools enabling the customers to manage their shipping needs, tools such(prenominal) as Shipment Status Notification where customers can get updates on their shipmen ts on daily or weekly basis. Customers also can cut through their shippments by SMS, just by sending their shippment number to Aramex.All these services benefiting the customers which are done in a unique way have make aramex to occupy a distinctive place in the mind of their customers. How do their staff interact with customers? Speed, reliabilty and trust can be easily detect in aramex staff, they are every where, finish upices, motorcycles,vans, trucks, boats and 24 hours call center and sociable netwroking websites. A customer can contact aramex on their Facebook page, simply by writing his/her query on their wall and aramex will reply instantly.With a team who is expert in their field, they can easily manage customers requirments. What customers view when they think of Aramex? Always there on time, and to reach that, aramex is proactive in engaging with their customers , they have a highly Trained Customer solicitude Teams who conduct customer survays to have a better under standing of customer needs in order to improve the quality of their customer services.Features/Benefits of Aramex services Aramex makes offers from time to time to attarct potential customers and to atract thir current customers to a particular service, a few(prenominal) months ago MasterCard cardholders would receive 50% off the membership and 10% off all shipping charges. This offer enabled cardholders to enjoy Shop and Ships renowned lash-up and reach at even lower rates.