JOUR 330 Research Paper Example | Topics and Well Written Essays - 2000 words

JOUR 330 - Research writing ExampleThe video (viewer discretion advised due to graphic content) shows the CEO and his hunting party looking at over a farmers damaged crops, shooting at elephants at night, and Parsons posing with the dead bull. It also shows crowds of villagers house dressing the carcass the next morning. (Burgess, 2011) Perhaps because the image recalled African safaris of the robber barons of late 19th one C capitalism and the archaic, out of touch, and even barbaric behavior of the super-rich, bloggers around the world wrote articles protesting this, and thousands of customers cancelled accounts with GoDaddy. The companys competitors took advantage of this, issuing free transfer and discount coupons for people who wanted to switch their business onward from GoDaddy. This situation can be regarded as a case example in public traffic because Bob Parsons illustrates exactly what not to do when media problems occur for a company. His actions, statements, and beha vior in response to the archetypical controversy arguably made the situation even worse for him and his company in the public relations context. While the company claims it has not lost much business from this, the story will undoubtedly hang on linked to the mug and competitors will continue to take advantage of this. To some degree, Parsons may have been overdue for a PR breakdown, because his company is known for a particular marketing campaign that is based on a certain amount of sleaze. Yet, for a company that once hoped to go public through and through an IPO, having the CEO of the company labeled this way in the mainstream press is very problematic. Consider that major media publications much(prenominal) as CNN, Salon, the New York Times, The Guardian, etc. all ran major articles on the story, and kept it active with update reports. In PR, the goal is for the problem to be out of the news cycle and out of discussion as in brief as possible. When mainstream media repeat a story such as this over and over, it does continual damage to the brand and its credibility. For most people, the killing of an elephant is really a blatant act of stupidity, cruelty, and arrogance. That Bob Parsons defended his behavior immediately ablaze(p) the situation. For example, instead of apologizing publicly, Parson conducted media interviews where he said These people have literally nothing and when an elephant is killed its a coarse event for them, they are going to be able to eat some protein. This is no different than you or I eating beef. All these people that are complaining that this shouldnt happen, that these people who are starving to closing otherwise shouldnt eat these elephants, you probably see them driving through at McDonalds or cutting a steak. (McCarthy, 2011) What Parsons did not critically understand is the fact that indeed millions of people do think and care deep about issues such as environmental protection, endangered species, as well as the so cial justices issues colligate to hunger and global poverty. To compare eating an elephant to a problem for African starvation is simply a ridiculous justification. Salon critically notes that the original video Parsons posted included captions to the nighttime scene that pick up Bob Parsons fires first and Bob Parsons fir